| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
|  |  |
|
- Red Bull-powered skydive provides out-of-this-world word-of-mouth
A Red Bull-sponsored athlete completed the world's highest-altitude skydive Sunday, ascending to the edge of space in a balloon before hurtling 24 miles back to Earth. The stunt drew more than 7 million YouTube viewers and hundreds of thousands of Facebook likes and accounted for half of all global trending topics on Twitter. "Will the stunt sell more Red Bull? Yeah, I bet it will. And it'll keep people talking for a long time to come," writes Dan Bigman. CBS News/The Associated Press
(10/14)
, Forbes
(10/14)
| WOMM at Work
| | |
|
- Mouthee adds social layer to online reviews
Mouthee aims to be the hub of online reviews, offering a social-network-style sharing platform for reviews of restaurants, hotels, movies, music and books. The aim is to bring a word-of-mouth-marketing element to the online-reviews space, allowing users to access reviews by people they already know and trust. "We're really trying to combine the best aspects of review sites, on the one hand, with social networks, on the other," says co-founder David Pritzker. TechCrunch
(10/12)
- Publishers are turning over a new leaf
Book publishers and promoters are shaking things up in a bid to drum buzz for new titles. Social media makes it easier for authors and publishers to reach readers directly, and publicists are increasingly organizing chatty, informal author events in cake shops and even barns in a bid to get people talking. "The book is at the heart of the gathering, but it's the conversation that makes the event," says Pamela Spengler-Jaffee of HarperCollins. Publishers Weekly
(10/12)
- For good restaurants, word-of-mouth is the ultimate reward
At the best restaurants, everything -- your first impression of the building itself, the food, the service -- is geared toward generating word-of-mouth referrals, writes Whitney Keyes. A satisfied customer who recommends an eatery to her friends is the "first prize when it comes to creating customer relationships," and the sign of a restaurateur who's doing a great job, Keyes writes. SeattlePI.com/The Biz Bite blog
(10/13)
| Building Blocks of Buzz
| | |
|
- Every marketer needs to find their "matchbook"
Restaurants used to give away matchbooks at the door, ensuring every satisfied customers left with a memory-jogging, conversation-starting keepsake. There aren't as many smokers around these days, but brands still need cheap, effective ways to drive word-of-mouth, writes Andy Sernovitz. "Your job: Make sure that no one ever walks out of your door ever again without a conversation starter in their hands," Sernovitz writes. Andy Sernovitz blog
(10/12)
- Why SMBs should master the art of WOMM
Word-of-mouth marketing is an essential for any small business, writes Alan Melton. Companies that master the art of winning referrals and recommendations are bound to prosper, Melton adds. "When you receive a referral, you will have little or no competition, you will be able to command a higher price, and your referral source will have done much of the selling for you," he writes. Greer Today (S.C.)
(10/14)
| Words from WOMMA
| | |
|
- WOMMA Summit: Social Marketing 2.0
Given Facebook's ever evolving Edgerank algorithm, marketers do not have the freedom or the funds to ignore any opportunity they have at connecting with their fans via social. Open Graph, Facebook's newest engagement "present" to brands everywhere, is the next opportunity. Keep reading at All Things WOMM.
| SmartQuote
| | |
|
 | I have loved the stars too fondly to be fearful of the night."
--Galileo Galilei,
Italian astronomer, philosopher and physicist
|
| |
|
Advertise
|
| Associate Publisher: Dena Malouf 202-407-7837 |
| |
|
Read more at
SmartBrief.com |
|
|
|
| |
| |
| | Recent
Word of Mouth Marketing SmartBrief Issues:
- Friday, October 12, 2012
- Wednesday, October 10, 2012
- Monday, October 08, 2012
- Friday, October 05, 2012
- Wednesday, October 03, 2012
| | | Lead Editor: Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
