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October 22, 2012
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Today's Buzz 
  • Facebook looks to new features to ease Wall Street worries
    Facebook is trading at about half of the price set in its initial public offering, but the company is trying to change that with a raft of moneymaking ideas. The social network has discussed tools to allow users to send gifts of chocolates and flowers, or to pay to promote their own content, and also is making noises about getting into the Web-search business. "The problem, of course, is that many of these opportunities ... take time to build out. And patience isn't something Wall Street has at the moment," Paul Sloan writes. The Wall Street Journal (10/22), CNET (10/22) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Will Facebook job-hunting apps be abandoned?
    Facebook job-hunting applications such as Glassdoor, BranchOut and BeKnown will fail because they "just aren’t up to par with competing websites," Amit De writes. He adds that because the sites lack privacy and don't have the ability to separate personal and professional lives, users "will return to tried-and-true sites like LinkedIn for their job search." Mashable (10/20) LinkedInFacebookTwitterGoogle+Email this Story
  • Twitter censors more tweets
    Twitter has followed its rejection of an account used by a German neo-Nazi group with the deletion of a number of French anti-Semitic tweets. The social network pre-empted threatened legal action by voluntarily deleting the offending tweets. BBC (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Social chatter comes alive in ad campaigns
    A popular Samsung commercial that mocks the popularity of Apple's iPhone was inspired by a slew of Twitter comments and complaints about the new iPhone 5, says a Samsung marketing executive. It's the latest example of the many ways social media is helping companies shape ad campaigns. The Wall Street Journal (10/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Candidates vie for Twitter supremacy, but election impact is uncertain
    President Barack Obama is generating "a different order of magnitude" of social media buzz than Republican Mitt Romney is, Harvard University professor Nicco Mele says, but it's not yet clear whether that will do him much good on Election Day. Both campaigns are seeking to use social platforms to shape media narratives and to aid canvassing efforts and boost turnout. "We're effectively in the dark ages of this. ... It's really hard to figure out what is actually going to matter," Mele says. Bloomberg Businessweek (10/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Research and Reports 
  • Doctors go social to discuss medical research
    Medical professionals are using social networks such as Twitter and doctors-only social tools to discuss research and keep up with developments in their field. About a quarter of doctors say they use social tools on a daily basis to keep tabs on new research, and 6 in 10 say they scan social sites on at least a weekly basis. "The social media world is such an intense, immediately responsive place that you can have tremendous amounts of traffic pointing out the good and bad about an article," cardiologist David May says. American Medical News (free content) (10/22) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Tips for extinguishing a social media firestorm
    One online complaint is believed to have cost a cellphone carrier hundreds of thousands of dollars in lost business. Research suggests that swift responses to direct complaints can help, but firms should be cautious about weighing in on Web forums and other customer-to-customer communication platforms. Strategy+Business online (free registration) (10/19) LinkedInFacebookTwitterGoogle+Email this Story

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Social Shareable 
  • Bipedal robot rocks out to "Gangnam Style"
    Researchers at Virginia Tech have developed a humanoid robot that's capable of walking on two legs with grace -- a trait that could someday make such robots useful aboard Navy ships, Spencer Ackerman writes. For now, though, the robot dances to the pop hit "Gangnam Style." Room blog (10/19) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Account ExecutiveCollective Digital StudioLos Angeles, CA
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Click here to view more job listings.

People are swimming in a sea of political information and political chatter."
--Lee Rainie, director of the Pew Internet & American Life Project, as quoted by Bloomberg Businessweek
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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