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06 February 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • Microsoft, Huawei team to spread smartphones in Africa
    Microsoft and China's Huawei are teaming to offer a Windows Phone smartphone geared for the rapidly growing African mobile market. The 4Afrika Initiative aims to spread millions of smartphones across the continent by 2016 and bring 1 million smaller businesses online via mobile. (05 Feb.) LinkedInFacebookTwitterEmail this Story
  • Accor puts a sharper focus on mobile
    Accor has upgraded its mobile presence. The application now allows bookings at the company's 3,500 hotels in 90 countries. A separate Ibis app allows users to book at the Ibis family of 1,600 hotels. Hospitality Net (04 Feb.) LinkedInFacebookTwitterEmail this Story
  • Nestle uses QR codes on packaging to share nutritional info
    U.K. store shelves will be first to receive Nestle products with QR code-enabled packaging. The codes provide nutritional and environment impact information when scanned. "We feel that QR codes are the right approach because useful information can be shared in an easy-to-use and attractive way with the consumers," said Nestle spokesman Philippe Aeschlimann. Mobile Marketer (05 Feb.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • Portugal Telecom signs deal with U.K.'s mPowa
    Portugal Telecom has become the latest to sign a white-label deal with U.K.-based mobile payments provider mPowa. The Square competitor says more customer deals are in the pipeline and will be announced later in the year. TechCrunch (04 Feb.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Norwegians turning to smartphones for shopping
    Norwegian mobile users are most likely to use their devices to buy music, movies and tickets, with almost 1 in 5 Norwegian consumers having used their smartphones to make purchases as of October, according to a survey by Eniro/Gule Sider. Almost half of those surveyed said they had used their devices while in stores to compare prices. eMarketer (01 Feb.) LinkedInFacebookTwitterEmail this Story
  • U.K. mobile shoppers are expected to warm up to m-payments
    More than half the U.K. population is expected to have smartphones by 2015, but British consumers are somewhat reluctant to make payments via their devices. Given the current heavy use of mobile devices for shopping, however, Yankee Group estimates that NFC payments will increase more than a hundredfold and exceed £6 billion by 2016. eMarketer (31 Jan.) LinkedInFacebookTwitterEmail this Story
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright

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