| News for mobile marketing professionals |  |
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- Microsoft, Huawei team to spread smartphones in Africa
Microsoft and China's Huawei are teaming to offer a Windows Phone smartphone geared for the rapidly growing African mobile market. The 4Afrika Initiative aims to spread millions of smartphones across the continent by 2016 and bring 1 million smaller businesses online via mobile. TheNextWeb.com
(05 Feb.)
- Accor puts a sharper focus on mobile
Accor has upgraded its mobile presence. The AccorHotels.com application now allows bookings at the company's 3,500 hotels in 90 countries. A separate Ibis app allows users to book at the Ibis family of 1,600 hotels. Hospitality Net
(04 Feb.)
- Nestle uses QR codes on packaging to share nutritional info
U.K. store shelves will be first to receive Nestle products with QR code-enabled packaging. The codes provide nutritional and environment impact information when scanned. "We feel that QR codes are the right approach because useful information can be shared in an easy-to-use and attractive way with the consumers," said Nestle spokesman Philippe Aeschlimann. Mobile Marketer
(05 Feb.)
| Industry News |  |  |
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- Portugal Telecom signs deal with U.K.'s mPowa
Portugal Telecom has become the latest to sign a white-label deal with U.K.-based mobile payments provider mPowa. The Square competitor says more customer deals are in the pipeline and will be announced later in the year. TechCrunch
(04 Feb.)
| Market Trends and Research |  |  |
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- Norwegians turning to smartphones for shopping
Norwegian mobile users are most likely to use their devices to buy music, movies and tickets, with almost 1 in 5 Norwegian consumers having used their smartphones to make purchases as of October, according to a survey by Eniro/Gule Sider. Almost half of those surveyed said they had used their devices while in stores to compare prices. eMarketer
(01 Feb.)
- U.K. mobile shoppers are expected to warm up to m-payments
More than half the U.K. population is expected to have smartphones by 2015, but British consumers are somewhat reluctant to make payments via their devices. Given the current heavy use of mobile devices for shopping, however, Yankee Group estimates that NFC payments will increase more than a hundredfold and exceed £6 billion by 2016. eMarketer
(31 Jan.)
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