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- Sean Avery finds a career in advertising after the NHL
Ex-New York Rangers hockey player Sean Avery is now "kind of an editor at large" at New York's Lipman agency and its parent, Revolate Holdings. Avery says his interest in social media, technology and high-end luxury goods stems from his athletic career, which gave him the money to become a wealthy consumer at 19. "Sometimes I don't do it the right way [at Lipman]. It's not a locker room; you can't challenge people the same way," Avery says in this interview. The New York Times (tiered subscription model)
(12/13)      
| Creative | | |
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- Paintball ads hit their mark on cable nets
Kee Action Sports has launched its first national TV push for its JT SplatMaster at-home paintball gun aimed at children older than 8. The effort, which has a budget of about $2 million, is running on Nickelodeon, Nick at Nite, Disney XD, Cartoon Network and MTV. Adweek/AdFreak blog
(12/13)
| Media | | |
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- CEO: MTV, other Viacom nets are poised for turnaround
Viacom is bullish on new MTV programming chief Susanne Daniels' ability to reverse the channel's ratings slump, CEO Philippe Dauman said. "We hired a top, top programmer that we've been after for years," he said at an investor event. Dauman also plans to invest in new programming for TV Land, Nick at Nite and CMT to woo older viewers from broadcast networks. MediaPost Communications/MediaDailyNews
(12/13)
| Trends & Research | | |
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- Report: Mobile device owners watch videos mainly at home
Most people who watch TV shows or movies on their wireless devices are not actually on the go, according to a report from the Interactive Advertising Bureau, which found that 63% of the viewing took place at home, with 36% taking place in a room even with another device available to watch content. The report also found that two-thirds of respondents watch more than one hour a week on their smartphones or tablets, with 85% of it in short bites -- less than 10 minutes in length. MediaPost Communications/Online Media Daily
(12/13), VentureBeat/Mobile
(12/13)
| Marketer News | | |
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- Wal-Mart, Kroger reportedly place bids on Hostess assets
The Hostess Brands asset sale has attracted bids from Wal-Mart, Kroger, Grupo Bimbo and Alpha Baking, among some 20 other entities, according to a Bloomberg source. Some of the bids were only for certain categories, while others were for individual products or Hostess plants, the source said. The liquidation sale could fetch as much as $1 billion, according to Joshua Scherer of Perella Weinberg Partners. Bloomberg
(12/14)
| Technology | | |
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- Has BzzAgent designed the ultimate social dashboard?
The analytics dashboard created by BzzAgent for new parent company Dunnhumby makes clear the reason for the acquisition, writes Jack Neff. The dashboard, called BzzAgent Pulse, melds the companies' data sets to measure the impact of social media marketing efforts, from word-of-mouth and reviews to segmented sales. "The tool is brilliant. I've seen a lot of dashboards in my time. I think BzzAgent Pulse is the best," says Unilever's Oliver Bradley, who worked on the system. Advertising Age (tiered subscription model)
(12/13)
| Association News | | |
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2013 New York Institute of Advanced Advertising Studies
For more than 25 years, the 4A's New York Institute of Advanced Advertising Studies (IAAS) has been training the city's best and the brightest in the advertising agency business. Many of today's top agency executives are IAAS graduates. IAAS is the perfect vehicle for the next generation of advertising leaders because students develop skills by working on an actual client assignment in a team environment to gain real-world experience within the advertising industry. This year's client is serve® from American Express. The course runs from Jan. 22 to May 14.
Sign up now for this valuable opportunity.
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"The Competitive Edge" Book Free for Members
A commitment to talent, diversity and inclusion is a critical business imperative that keeps us relevant, strong and innovative in our rapidly moving world. Diverse talent gives agencies the competitive edge when conceiving, creating and executing work on behalf of clients in this global marketplace. "The Competitive Edge: Diversity & Inclusion Fundamentals for Agency Leaders," a diversity best-practices publication, was created to provide a grounding in diversity and inclusion strategies, as well as serve as a reference guide to established multicultural programs and organizations.
The book is complimentary for 4A's members and $20 for non-members in the 4A's Bookstore. Order your copy and share with your organization.
| Legislative & Regulatory | | |
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- FCC begins enforcement of law on commercial sound volume
Federal Communications Commission enforcement of the Commercial Advertisement Loudness Mitigation Act, which requires TV programming and ads to maintain a consistent volume, began on Thursday, following a yearlong grace period. "What this all means, going forward, is that TV viewers shouldn't experience what had become a common -- and very noisy -- source of consternation: that shocking rise in sound level when the first ad comes on after the action stops on a favorite show," writes Brian Steinberg. Advertising Age (tiered subscription model)
(12/13)
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