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March 26, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • New seltzer delivery company gives forgotten pop new life
    When 25-year-old Alex Gomberg saw an opportunity to expand distribution of his family's seltzer plant, Gomberg Seltzer Works in Canarsie, Brooklyn, he decided to open his own business, the Brooklyn Seltzer Boys. Gomberg now delivers specialty seltzer in classic glass-and-metal bottles to bars, restaurants and hotels. New York Post (3/23) LinkedInFacebookTwitterEmail this Story
  • Consumers are expected to increase spending
    After two months of negative factors weighing against consumers, spending growth seen this year is expected to pick up. Reduced debt, rising employment and declining energy costs also are seen as stimulants. "Headwinds in February were temporary. They are going to be tailwinds in March," said Neil Dutta, head of U.S. economics at Renaissance Macro Research. Bloomberg (3/25) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Canola oil is linked to less belly fat
    Researchers say high-oleic canola oil can reduce belly fat in adults when consumed in place of other oil. The study, presented at an American Heart Association event, found that adults who consumed such canola oil daily reduced belly fat by 1.6% over four weeks. (3/25) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Hershey moves forward on sustainable cocoa
    Hershey said it will obtain 100% of its cocoa from sustainable sources by 2020, and will purchase 10% of its cocoa from sustainable sources this year. The company is adding the Ivory Coast to its CocoaLink program, currently in Ghana, which uses mobile phone technology to provide training to cocoa farmers at no cost. Environmental Leader (3/25) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Shoppers seek tailored brand experience, survey finds
    In an inContact survey, 56% of adults say they would consider switching brands in search of more options and channels. "Consumers expect more choices and more ways to interact with business today," CEO Paul Jarman said. "The smartest companies are quickly adapting to changing consumer behaviors and needs, extending customer service beyond just phone and e-mail to mobile [applications], text messaging, chat and social media." Progressive Grocer (3/25) LinkedInFacebookTwitterEmail this Story
  • Gatorade changes its approach for 2013 campaign
    Gatorade has pushed back its media schedule so it peaks later in the spring and will focus its TV ads on its flagship "Perform" beverages. Its "Prime" chews and pouches and "Recover" beverages and shakes will see more print and outdoor marketing at events such as sports camps. A new spot starring Kevin Durant and Dwyane Wade shows the NBA players having nightmares of being bested by each other, then training with Gatorade products to get back on top. Advertising Age (tiered subscription model) (3/25) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new member
    ABA would like to welcome new associate member ITW Paxton Products of Cincinnati, Ohio. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
It is often laziness and timidity that keep us within our duty while virtue gets all the credit."
--François de la Rochefoucauld,
French writer

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