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February 15, 2013
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  Today's Software Buzz 
Northwestern University MS in Information Systems
The MS in Information Systems teaches the latest in information systems, emphasizing design, implementation and evaluation of software applications and theoretical models. Students choose one of seven specializations to complement professional experience and interests. Advance your IT career — learn online or part-time at our Chicago campus.

  Cloud Computing 
  • Software-review site seeks to guard against bias
    G2 Crowd has added a credentialing twist to its business-software-review site that's geared toward enterprise solutions, Chris Kanaracus writes. The G2 Grid ratings system requires reviewers to log in with a LinkedIn account, preventing companies with a vested interest from raising or lowering a rating. Computerworld/IDG News Service (2/14) LinkedInFacebookTwitterEmail this Story
How to Measure and Fix Your "Leaky" Marketing Funnel
Marketing funnels can get pretty leaky. It's time to turn the odds in your favor. The first step to improving your marketing funnel is to measure it. Once you know where you are, then you can test improvements and move the needle. Buuuut... what should we track with a funnel? Get your hands on this guide to gain insight into the five best practices for optimizing a "leaky" funnel.

  Mobile & Wireless 
  • Forbes cites a 150% increase in mobile traffic
    Mobile accounts for 3 in 10 visits to's digital content, and in the past 12 months, its mobile audience increased 150%. Forbes is encouraging content sharing and reports 100,000 social interactions per day. Readers "need to be able to quickly and easily get to more pieces of relevant content regardless of the device they are using, and we have built out our user experience on mobile accordingly. As a result, we have seen every major metric increase year-over-year –- unique visitors, repeat visits and page views," said Mark Howard of Forbes Media. Mobile Marketer (2/15) LinkedInFacebookTwitterEmail this Story
  • Opera to buy mobile-video compressor Skyfire
    Browser developer Opera says it will pay $155 million for Skyfire Labs in a move designed to strengthen and speed up its delivery of mobile video. Skyfire says the Rocket Optimizer video-optimization software it delivers to three major U.S. carriers expands bandwidth capacity by 60%, thus speeding delivery over 3G and 4G networks. GigaOm (2/15) , (U.K.) (2/15) LinkedInFacebookTwitterEmail this Story
  • Other News
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Security & Privacy 
  • Certificate vendors join forces for best practices
    Digital certificate vendors say they're collaborating to design best practices for SSL certificates. The Certificate Authority Security Council, which includes big firms such as Trend Micro, Entrust and GoDaddy, also hopes to hold educational sessions on security. Network World (2/14) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Government IT 
  • Obama: Patent issues still need to be addressed
    Additional patent reform is needed, especially to stop "patent trolls" and the increasing litigation that technology companies are facing, President Barack Obama says. "Our efforts at patent reform only went halfway to the point where they need to go," Obama wrote in an online Q-and-A. "We also want to make sure that people's intellectual property is protected." The Baltimore Sun/Reuters (2/14) LinkedInFacebookTwitterEmail this Story
  • Analyst: Cybersecurity order unlikely to aid software sales
    Companies that develop and market cybersecurity solutions are unlikely to get a share-price bounce from President Barack Obama's cybersecurity executive order, according to an investor note by Citigroup software analyst Walter Pritchard that brought cybersecurity shares down Wednesday. "While well intentioned, [government efforts] have generally had little impact on spending on IT security products and we believe this will be the case again here," Pritchard wrote. MarketWatch (2/13) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  SIIA News 
  • Register for the industry's leading ISV conference, AATC13
    Join us May 7 to 9 in San Francisco for SIIA's All About the Cloud conference. Your success in today's ever-changing world of technological innovation around the cloud, mobile and social media can depend on the strength of your relationships with the right strategic partners and vendors. So our primary focus for AATC 2013 is to help you make contacts, form partnerships and close deals. Take advantage of early-bird pricing by registering today or considering a sponsorship. LinkedInFacebookTwitterEmail this Story
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If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist

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