Top Story

• Why "Do Not Track" won't destroy online marketing
  "Do Not Track" regulations will help consumers take responsibility for their online privacy, but they won't constitute a "magic privacy button" capable of shutting down all online tracking, Adam Lehman writes. That means forward-thinking companies still should be able to wring plenty of useful and marketable data out of consumers' surfing habits, even if DNT becomes a de-facto Web standard. Companies "will need to identify and maximize the many first-party data sets and transferable third-party data segments they can tap in a post-DNT default world -- and rely on modeling-derived data to fill in the gaps," Lehman explains. Advertising Age (tiered subscription model)/DigitalNext blog (6/21)     

Trendwatch

• Facebook settles lawsuit, tweaks "Sponsored Stories" rules
  Facebook is paying out $20 million and changing its user-privacy rules in order to settle a lawsuit relating to its "Sponsored Stories" ad product. Users will be more explicitly warned that by "liking" a product they are giving permission for their name and photo to be used in ads, and they will be allowed to opt out of the ads altogether. Facebook says the changes will likely cost it about $103 million in lost ad revenue. Reuters (6/21), The New York Times (tiered subscription model) (6/21), CNET (6/21)     

• Brands give retro ad campaigns a digital update
  Brands are giving classic campaigns a new outing on digital platforms, reports Matt Jacobs. Wendy's used its 1984 "Where's the beef?" tagline for a Twitter and Facebook campaign; Coke revived its "Hilltop" campaign and its polar bear characters; and the "Got Milk?" campaign has been updated with Facebook, Twitter, Google+ and mobile tie-ins. "With the advent of these new digital channels, brands have been able to breathe new life into their old-school marketing campaigns," Jacobs writes. iMedia Connection (6/18)     

• BBC seeks to fast-track digital marketing efforts
  The BBC is planning to increase its digital marketing efforts, through its branded websites and video player, and through third-party display ads and social media campaigns. The public broadcaster also plans to use its Olympic coverage to increase its digital profile, providing digital streams of every event and customized Web pages for every athlete, sport, venue and country. MarketingWeek.co.uk (U.K) (free content) (6/21)     

Getting the Word Out

• QR-code campaigns have staying power, says Link.me
  A QR code campaign in support of Lauren Conrad's novel "L.A. Candy" is still delivering results three years after it was launched, according to Link.me traffic data. A mobile site linked to the code by publisher HarperCollins still receives about 500 unique visits per month, suggesting that QR campaigns could have greater longevity than many marketers would expect. Mobile Commerce Press/QR Code Press (6/21)     

• Travelers targets golf fans via Weather Channel app
  Insurance firm Travelers is teaming with The Weather Channel this weekend for a mobile campaign targeting golf fans attending a PGA Tour event in Connecticut. Thanks to a geo-fenced promotion, people who check the weather using a Weather Channel application while attending the event will see ads displaying Travelers' red-umbrella icon. The insurance company will also be running Twitter and Facebook campaigns linked to the golf championship. Adweek (6/21)     

• Other News

• Marketers should pay attention to new social sites, says Dole's digital chief
  Chief Marketer/Promo blog (6/21)     

Developer Update

• Add-on helps prune tangled CSS stylesheets
  As websites grow, their CSS sheets usually devolve into an unkempt, tangled mess, writes Scott Gilbertson. Fortunately, a Firefox/Opera add-on called Dust Me Selectors can help developers keep things neat by parsing HTML to figure out which CSS operators are actually in use. Webmonkey (6/21)     

Design Corner

• Why designers should pay attention to icons
  Web designers can learn a great deal from a well-crafted icon, writes Gisele Muller. At their best, icons distill complex actions, motives and information into a single, highly condensed package. "The inspiring thing about icons is that they represent something in a tiny graphic where details and good design are everything," Muller writes. WebDesignLedger.com (6/21)     

Small Businesses & Entrepreneurs

• Why SMBs need analytics to get the most out of SEO
  Some small businesses try to run SEO campaigns without investing in proper website analytics, Adam Stetzer writes. That's "crazy," he believes, because getting positive ROI from search marketing is all but impossible unless you're monitoring time-on-site and bounce rates at the keyword level. "You can't fly an airplane without instrumentation, unless you want to crash into a mountain," Stetzer writes. SearchEngineWatch.com (6/21)     

Featured Content

On Leadership

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

• 5 ways to tell if your company is dumb (Fast Company online)

• The wit and wisdom of Warren Buffett (FourHourWorkWeek.com)

• Why your office should be a "no-spin zone" (The New York Times (tiered subscription model))

• How to make someone's brain buzz (Fast Company online)

• Top bosses share their tips for avoiding burnout (The Wall Street Journal)

SmartQuote

To have ideas is to gather flowers; to think is to weave them into garlands." --Anne Sophie Swetchine, Russian mystic and salon owner