| November 16, 2012 |
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- Startup adds a new twist to online video
FlixMaster, a startup that offers an application to add interactive features to online video, has reached a promotional agreement with Sony's Creative Software unit. FlixMaster, which was started by producer Erika Trautman and video game designer Cameron McCaddon, has grown to include nine employees. It offers free accounts and charges a monthly or yearly fee for professional accounts. Business Insider
(11/14)      
- Why being direct is key for business communication
It's important to be honest and direct when communicating with other people in business situations, writes Anthony Tjan, CEO, managing partner and founder of Cue Ball. You should have a set purpose in mind when you call meetings and you should strive to offer clear feedback. "When we avoid conflict or try to skirt directness, it does a disservice to all involved, and often just plain wastes time," he writes. Harvard Business Review online/HBR Blog Network
(11/14)
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- Is your social media marketing alienating your customers?
Social media marketing is a trust-building exercise -- but it seems some brands didn't get the memo, Doug Klein writes. Putting conventional marketing messages before trust building only alienates consumers, Klein warns. "It's time to enlighten our brethren and teach them how we can collectively participate in social media in a way that puts us in a more trustworthy light," he writes. SmartBrief/SmartBlog on Social Media
(11/15)
- What it takes to launch a successful crowdfunding drive
You might be able to increase your odds of raising money through a crowdfunding campaign if you create a video that promotes your campaign, tap into your social network and explain your vision, experts say. "Remember to tell your potential supporters why you’re doing this in the first place," StartSomeGood co-founder Alex Budak advises. Forbes
(11/15)
- What successful entrepreneurs have in common
Top-notch entrepreneurs tend to be resilient, focused on growth and enthusiastic about innovation. In addition, they focus on expansion and lead with passion. "Successful entrepreneurs know their ability and propensity for innovation can make them an attractive investment, acquisition or partnership target," according to a report from Ernst & Young and the Kauffman Foundation. Forbes
(11/15)
- Customers, not cash, are the key to innovation success
The innovation race isn't won by companies with big R&D budgets and fancy development tools, but rather by firms that understand their customers and their own capabilities, write Barry Jaruzelski, John Loehr and Richard Holman. "Successful innovation doesn't require flashy new techniques like social networking, just the knowledge of what works and what doesn't, and the determination to stick to these principles," they argue. CNNMoney/Fortune
(11/13)
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- Avoid these pitfalls when using models for leadership competency
Many organizations turn to leadership competency models to define the essential skills their management teams should possess, but that approach isn't always effective, Jim Clemmer writes. For example, these models might be destined for failure if they are overly broad, lack justification or put too much emphasis on fixing flaws instead of building strengths. "At best, leadership development that's a mile wide and an inch deep moves a leader from good to a bit better. More often, motivation to develop and follow a personal development plan to become SuperLeader fizzles out and crashes," Clemmer writes. B2C Marketing Insider
(11/13)
 | Being assertive and direct does not need to mean being cold and hard."
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