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January 29, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • How news orgs can avoid sponsored content pitfalls
    The Atlantic's recent fiasco with sponsored content from the Church of Scientology has raised the question of how publications should go about implementing sponsored content, while still maintaining journalistic ethics. Time Out Chicago Editor-in-Chief Frank Sennett has formulated a list of proposed guidelines on the subject, designed to help publications better define the lines between editorial and advertising and minimize conflicts. The keys to responsible sponsored content are clear disclosure, steering clear of campaigns that could damage the publication's image and making sure sponsored content adheres to copyright restrictions, he writes. (1/28) LinkedInFacebookTwitterEmail this Story
  • In Syracuse, N.Y., another Advance paper cuts print schedule
    The Post-Standard of Syracuse, N.Y., is cutting back print publication to three days a week, with a new focus on digital. The move follows similar cuts at other newspapers also owned by Advance Publications. Publisher Stephen A. Rogers says the new digital emphasis is necessary to keep the paper going in any form and to do the kind of journalism its staff and readers want. Stories blog (1/28) LinkedInFacebookTwitterEmail this Story
  • HuffPost looks to monetize comments on "Conversations" pages
    The Huffington Post is experimenting with a model for organizing the thousands of comments it gets on its website that could help parent company AOL make money. Chief Technology Officer John Pavley says the site will sell dedicated ad space on its "Conversations" pages, which use algorithms to isolate important discussions. (1/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Columbus Dispatch says format shift opens way for more content
    As Ohio's Columbus Dispatch introduces its smaller "three-around" edition, it says the new print format allows for more journalism, differing from page size reductions at other newspapers that tend to disguise accompanying reductions in content. "At a time when other papers are cutting sections, we’re adding them," said Dispatch Editor Benjamin Marrison. International Business Times (1/28) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Search ads buoy Yahoo's Q4 revenues
    Yahoo reported a 4% year-on-year increase in revenues during the fourth quarter of 2012, earning $1.22 billion in revenue during the period. A 3% decline in display ad revenues was offset by a 4% increase in search advertising revenues. Reuters (1/29) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Philadelphia papers reach accord with union
    A labor contract that paves the way for continued publication of The Inquirer and Philadelphia Daily News was approved by the papers' union. Full-time jobs were protected, although buyouts were offered. "We're not happy but we're hopeful that the new owners, with the right management team, can do things with the newspaper that will keep us employed for several years going forward," union chief John Laigaie said of the contract with Interstate General Media. The Philadelphia Inquirer (1/28) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • No simple tech fix for ews site comments
    News sites hoping to clean up reader comments and reduce trolling are turning to technological solutions, including required Facebook membership, but this can be no more than a partial, qualified answer, writes Martin Belam. "There’s no doubt that software design and features do influence community behaviors but not as much as decent community management and personal engagement from journalists does," Belam writes. GigaOm (1/28) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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