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November 6, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • How Hitachi and HP use marketing automation for social play
    Hitachi Data Systems and Hewlett-Packard Technology Services are examples of companies that have successfully integrated marketing automation with social media marketing for business-to-business outreach. Hitachi's programs included an interactive spinning globe with pins representing customer testimonials -- a site that attracted more than 14,000 visitors and 369 leads. HP's IT Personality Quiz on Facebook cultivated and rewarded experts, increasing visibility on LinkedIn and YouTube. eConsultancy.com (11/5) LinkedInFacebookTwitterEmail this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Eye on Marketing 
 
  • BtoB survey: Lead-nurturing marketers are more optimistic
    Less than half of marketers have a lead-nurturing program to support their lead-generation efforts, according to a BtoB survey. Almost 3 in 4 marketers who described their lead-generation practice as "highly effective" use a nurturing program. Still, more than half of marketers expect to grow sales "more" or "significantly more" in the next 12 months, with lead nurturers more optimistic than the others. BtoB Magazine (11/5) LinkedInFacebookTwitterEmail this Story
  • Weber Group founder predicts more influence for savvy CMOs
    Marketing is headed toward a "convergence of data, real-time research, analytics, content creation [and] community creation," Weber Group founder Larry Weber says. Weber predicts chief marketing officers will gain more influence as they become better versed in technology and implement the latest trends in mobile, digital coupons and loyalty programs. Forbes (11/5) LinkedInFacebookTwitterEmail this Story
  • Acer enlists Megan Fox, places new emphasis on marketing
    Acer Chief Marketing Officer Michael Birkin has enlisted actress Megan Fox in an attempt to get the computer company's commercials more attention. The move is risky for the Taiwanese manufacturer, which operates on a low operating margin, as it will shift money typically spent on product development to marketing. The spots starring Fox are expected to run in the U.S., U.K., China, Russia, Germany and France. The Wall Street Journal/Digits blog (11/5) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Tech Edge 
  • A step-by-step guide to using Google Analytics
    Every business blogger should be using Google Analytics to measure their influence, Data Clear's Rusty Frioux writes. The simple process of signing up for a Google Analytics account, registering your URL and adding the tracking code to your blog will yield such useful measurements as unique visitors, average time spent per page and the source of traffic. RepCapitalMedia.com (10/31) LinkedInFacebookTwitterEmail this Story
  • Other News
  Innovation 
  • How over-eager bosses stifle innovation
    Too much management oversight can stifle corporate innovation, so it's best to lower the stakes and the expectations for research projects, writes Niko Karvounis. "[I]t's a lot harder to innovate freely when the guy who signs your checks is breathing down your neck," he notes. Fast Company online (10/31) LinkedInFacebookTwitterEmail this Story
  • Is it possible to network too much?
    Having too many connections can be a detriment because your network is unlikely to give you honest feedback, says Chris Savage, co-founder of video-hosting company Wistia. "I see people recommending great, well-networked people all the time who are working on terrible ideas," he says. Inc. online/Start It Up blog (free registration) (11/5) LinkedInFacebookTwitterEmail this Story
  Association News 
  • "Go and Grow" event in the U.K. launches global front for BMA
    "Most trade event reviews I come across tend to sound like an apprentice recounting his first week at work. You know what I mean -- lots of boyish enthusiasm and an inescapable desire to thrust his knowledge upon a poor, unsuspecting audience. But that wasn't the case at the BMA's Go and Grow event in London, which took place late last month. I came away with plenty of insight about the challenges facing B2B marketers and the dramatic changes in marketing communications." Read more from Paul Myerscough. LinkedInFacebookTwitterEmail this Story
  • BMA Milwaukee -- Event -- A Different Kind of Debate: Marketing vs. Sales
    This event will be held Thursday at the Hilton Garden Inn Downtown Milwaukee, Historic Loyalty Building, 611 N. Broadway in Milwaukee. Just days after the presidential election -- when you thought the debating was done -- we bring you a new kind of debate. See our "candidates," Marketing and Sales, go head to head on the important issues around B2B. Nationally renowned speaker, strategist and author Tim Riesterer will moderate the discussion and keep everyone on topic. Learn how both sides of the sales and marketing equation can use their points of view, reach across the aisle and move the business agenda forward more successfully regardless of their partisan agenda. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
It's impossible to move, to live, to operate at any level without leaving traces, bits, seemingly meaningless fragments of personal information."
--William Gibson,
American-Canadian author


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