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October 1, 2012
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Setting the Example 
  • The green details of a planned NYC tech campus
    Cornell University and Technion, Israel Institute for Technology plan to build an energy hub on New York City's Roosevelt Island. This article outlines sustainability initiative for the 10-acre campus including the use of recycled materials, green roofs and geothermal wells. The campus will also have a solar array three times the size of the city's largest existing system. GreenProphet.com (9/27) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • Automakers cool on electric-vehicle technologies
    Weak sales for Renault and Tesla e-vehicles are prompting automakers to focus on plug-in hybrids, which have a longer range but burn fossil fuels along with using electric propulsion. "We had a realistic view of the technology all along," says Volkswagen CEO Martin Winterkorn. "There will be, for a long time to come, no alternative to the internal combustion engine." The New York Times (tiered subscription model) (9/30) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Luxury brands struggle to find sustainable success
    There's a strong appetite for eco-products among luxury-goods consumers, but luxury brands haven't delivered the goods, experts say. Too many eco-products focus exclusively on green branding and fail to measure up to less-green rivals in other areas. "Until sustainable designers learn to think about business in the same way their non-sustainable competitors do, they'll lose, even to inferior products," writes Carmel Hagen. FastCoExist (9/28) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Midlevel workers are the key to successful CSR
    Getting buy-in from midlevel stakeholders can be the key to developing a lasting sustainable-business program, experts say. "People too often lose sight of the need to 'attack the middle' in organizations where most of the work gets done. This is where real change occurs," explains former McKinsey director Brook Manville. GreenBiz.com/Talent Show blog (9/26) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Poll finds strong support for clean energy in 8 swing states
    A poll commissioned by the Natural Resources Defense Council found that the majority of undecided voters in the so-called battleground states of Florida, Michigan, Nevada, New Mexico, Ohio, Pennsylvania, Virginia and Wisconsin are more likely to vote for candidates who support clean energy than those who don't. By 52% to 29%, undecided voters said they would back a presidential candidate who favors more government incentives for wind power, while the margin was 56% to 35% among likely voters, the poll found. SNL Financial (free content) (9/27) LinkedInFacebookTwitterGoogle+Email this Story
  • Coastal wind projects in Texas await congressional action on PTC
    The fates of at least six coastal wind projects in Texas depend on whether the wind-energy Production Tax Credit will be extended by Congress after the November election, industry insiders said. Lack of the credit "could severely halt the progress" of wind projects, said Patrick Woodson of E.ON Climate and Renewables North America, which is seeking to build a wind farm in Nueces County. "We're waiting just like everybody else," said Dru Steubing, a managing member of Texas Wind Group. "We're still doing all of our due diligence and making sure the project is ready to go." Corpus Christi Caller-Times (Texas) (9/29) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • For super-employees, promotions can be like kryptonite
    Every boss fears that their star workers will leave them, and promotions can sometimes exacerbate that concern, writes Martha Finney. To hang on to your best employees for as long as possible, acknowledge that they won't be around forever, and keep them happy and fulfilled by offering ways to improve their skills and marketability. "Maybe the best way to keep a star is to set up an exit strategy," Finney writes. SmartBrief/SmartBlog on Leadership (9/28) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
[T]he hunt for 'sustainable luxury' that truly meets luxury's standards isn't easy, in terms of everything from quality to accessibility to actual supply."
--Carmel Hagen, journalist, writing at FastCoExist
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