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January 25, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Why Myspace is ad-free
    The all-new Myspace plans to make money by selling ads -- but for now, officials are keeping the site ad-free. That's part of a new approach intended to ensure that only well-designed, high-quality ads appear, and to avoid the ugly and irrelevant display ads that tainted the social network's previous iteration, the network says. "You'll never (ever) see the same old blinking banner ads that plagued the classic Myspace site," promises spokeswoman Neda Azarfar. Bloomberg Businessweek (1/24) LinkedInFacebookTwitterEmail this Story
The State of Email Marketing for Agencies
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  • How marketers can cope with Google's algorithm updates
    Google announced more tweaks to its search algorithm this week, with the changes projected to affect about 1.2% of all English-language queries. That's a sign that marketers need to get used to continuing changes, and to shape their search strategies accordingly, says Clay Cazier of PM Digital. Contextually and geographically appropriate brand mentions are becoming essential, while directory listings are falling by the wayside. MediaPost Communications/Online Media Daily (1/24) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Why Seamless is willing to pay $7 per Facebook fan
    Food-delivery service Seamless is offering a $7 discount to potential customers who "like" the brand on Facebook -- a significant markup on the $1-to-$4 valuation marketers typically use for Facebook fans. "$7 is a sweet spot for us. It's not giving away the farm, but it will attract people to try our service for the first time," Marketing Director Steven Young says. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  • Most mobile videos aren't viewed on the go
    Stay-at-home Web surfers are responsible for almost two-thirds of all mobile video views, according to an On Device Research study. More than a third of all views occur in a room where there's another screen available, with mobile viewing peaking during TV prime time, the study found. Mobile Marketing Magazine (1/23) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Mobile developers look beyond Android and iOS
    Android and iOS remain the top platforms for developers of mobile applications, but some developers are also interested in the Windows Phone and BlackBerry 10 platforms, according to a survey. Almost half of developers are targeting Windows Phone, and about 15% are targeting BlackBerry, the Vision Mobile survey found. (1/24) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How Google's designers found a common language
    When Larry Page took over as Google's CEO, one of his first acts was to order a redesign of all the company's applications. Google designers were told to put design principles ahead of sheer functionality and speed of delivery, and were told to develop a common design language for use across all the company's apps. "We had a mandate to make this all look good," says Google Search design chief Jon Wiley. The Verge (1/24) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to deal with the end of LinkedIn Answers
    LinkedIn Answers is being shut down, but businesses have alternatives for connecting with others and providing thought leadership, writes Jeffrey Cohen. He suggests steps such as starting and maintaining a LinkedIn Group, promoting your LinkedIn company page on your own corporate page and getting employees to connect their Slideshare accounts to LinkedIn so their efforts can be automatically promoted by status updates. (1/22) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Next week is the Internet Advertising Competition Awards deadline
    The deadline for entering the 11th Annual IAC Awards is next week, Jan. 31. So now is time to get your entries submitted for one of the top award programs dedicated to online advertising in all forms. Entering is easy. Simply create a Nominator Account or log in to an existing Nominator Account. Upload your creative and pick you industry and format. We'll send our judges to evaluate it based on creativity, innovation, impact, design, copywriting, and use of the medium. If you have the highest average score in your industry, you're a winner! LinkedInFacebookTwitterEmail this Story
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  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

In youth we learn; in age we understand."
--Marie von Ebner-Eschenbach,
Austrian writer

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