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October 30, 2012

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News for marketers on the boomer and senior markets

Marketing

Online travel search is a popular activity for over-50
Among consumers over 50, searches for travel information rate among the top online activities. This is in sharp contrast to consumers under 40 for whom travel is not much of a factor, according to a comScore Media Metrix report in Germany. eMarketer (10/22)

Selling aging-in-place goes beyond concept
Marketing aging-in-place as a concept requires addressing practical concerns such as promoting independence, making use of limited resources and collaborative design. Market research is key to a functional and convenient feel in a home. MediaPost Communications/Engage:Boomers blog (10/22)

Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.

Technology

Boomers are the real tech generation
The key generational dividing line for eagerness to adopt new technology doesn't fall between boomers and Generation X. Boomers were the first generation for whom computers were a work requirement. They appear to be carrying their comfort with digital technology into their consumer lives and retirement. ReadWrite (10/18)

Health care tech forecasts may not reflect reality
Surveys and studies predicting a bright and rapidly growing market for new in-home health care technology should be taken with a dose of skepticism, writes blogger Laurie Orlov. Unfamiliar technology doesn't always translate into consumer desire or mesh with what doctors are willing to provide. Aging In Place Technology Watch/Laurie Orlov's blog (10/24)

Other News

Remote monitoring goes 4G; medication management is streamlined
Senior Housing News (10/23)

Trends and Insights

2 women vie for Facebook's oldest user
Two centenarians are in contention for the title of oldest Facebook user. A California woman, age 101, has been officially designated the oldest user. However, a New Mexico woman with 86 friends, age 105, says she should have the honor. Facebook's registration would not accept her true birth year. ABC News/Science blog (10/25)

Fields are opening for older job seekers
While age discrimination remains an enormous problem for older adults, some attitudes are beginning to change as employers begin to appreciate boomers' positive qualities. Several fields appear especially welcoming to older job seekers, including education, health care and consulting. The Wall Street Journal (10/22)

AARP report: Recession takes toll on retirement prospects for boomers
According to an AARP report, boomers are increasingly doubtful about their retirement due to Social Security cuts, creeping inflation and the 2007 economic downturn. In particular, nearly 3 in 5 boomers say that they have grown less confident in their ability to retire since the onset of the recession. Senior Housing News (10/25)

SmartQuote

A teacher affects eternity; he can never tell where his influence stops."

--Henry Adams,
American journalist, historian, academic and novelist

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Immersion Active
44 N. Market Street
Frederick, MD 21701
(301) 631-9277
info@immersionactive.com

About Immersion Active

Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.


	Recent Immersion Active SmartBrief Issues: Tuesday, October 23, 2012 Tuesday, October 16, 2012 Tuesday, October 09, 2012 Tuesday, October 02, 2012 Tuesday, September 25, 2012			Lead Editor: Angela Giroux-Scheide Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004