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October 30, 2012
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News for marketers on the boomer and senior markets
  • Online travel search is a popular activity for over-50
    Among consumers over 50, searches for travel information rate among the top online activities. This is in sharp contrast to consumers under 40 for whom travel is not much of a factor, according to a comScore Media Metrix report in Germany. eMarketer (10/22) LinkedInFacebookTwitterEmail this Story
Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  • Boomers are the real tech generation
    The key generational dividing line for eagerness to adopt new technology doesn't fall between boomers and Generation X. Boomers were the first generation for whom computers were a work requirement. They appear to be carrying their comfort with digital technology into their consumer lives and retirement. ReadWrite (10/18) LinkedInFacebookTwitterEmail this Story
  • Other News
  Trends and Insights 
  • 2 women vie for Facebook's oldest user
    Two centenarians are in contention for the title of oldest Facebook user. A California woman, age 101, has been officially designated the oldest user. However, a New Mexico woman with 86 friends, age 105, says she should have the honor. Facebook's registration would not accept her true birth year. ABC News/Science blog (10/25) LinkedInFacebookTwitterEmail this Story
  • Fields are opening for older job seekers
    While age discrimination remains an enormous problem for older adults, some attitudes are beginning to change as employers begin to appreciate boomers' positive qualities. Several fields appear especially welcoming to older job seekers, including education, health care and consulting. The Wall Street Journal (10/22) LinkedInFacebookTwitterEmail this Story
A teacher affects eternity; he can never tell where his influence stops."
--Henry Adams,
American journalist, historian, academic and novelist

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44 N. Market Street
Frederick, MD 21701
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About Immersion Active
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

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