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January 8, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Tadaa picks up defecting Instagram users with import feature
    Photo-sharing and -editing application Tadaa appears to be benefiting from the fallout over competitor Instagram's widely publicized Terms of Service gaffe in which it implied it had the right to commercially exploit user photos. Since adding a feature that permits users to import their Instagram photos two weeks ago, Tadaa has picked up almost a half million new users, bringing its total to nearly 2 million, Steve O'Hear writes. TechCrunch (1/7) LinkedInFacebookTwitterEmail this Story
Roxane Gay, acclaimed author of Bad Feminist, shares her views on architecture, motion and the modern workplace.
  Marketing & Monetization 
  • Download surge shows enduring marketing promise of apps
    Even with other inviting options in mobile, applications remain a fertile field for marketers if consumer downloads are any indicator. Apple reports that, even excluding re-downloads and updates, downloads from its App Store last year totaled nearly 20 billion, bringing the grand total to 40 billion to date and pointing to an accelerating trend. Mobile Marketer (1/8) , TechCrunch (1/7) LinkedInFacebookTwitterEmail this Story
73% of Consumers Like Mobile Wallet Content
Do you know the incredible opportunity mobile wallet brings? Enroll now for Vibes' 5-day free mobile wallet crash course designed to teach marketers everything they need to know about mobile wallet marketing—from how to get started, launching an offer, and the best practices for marketing success.
  Wireless Ecosystem 
  • How fast-moving mobile helped Google avoid the FCC's wrath
    One measure of the rapidity of change in mobile was last week's closure of the Federal Trade Commission's antitrust investigation of Google. The commission agreed with Google's defense that the sheer speed of change in the online universe, particularly with the advent of mobile devices, is outpacing any company's ability to achieve and maintain dominance. Even in Google's case, its apparent mobile search dominance is already being challenged by applications that offer better results in particular fields or better presentation on tablets. The New York Times (tiered subscription model) (1/7) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Ford, General Motors want apps to become king of the road
    Ford and General Motors made simultaneous pleas Monday for developers to deliver innovative applications. Ford will open up AppLink to all comers and GM is offering a software development kit co-developed with Panasonic that will move beyond OnStar apps. "There will be a category of apps that will be unique to our cars and very different from what people use today on their smartphones or tablets. It's not just taking phone apps and making them functional in a car," GM Chief Infotainment Officer Phil Abram says. The Wall Street Journal/Dow Jones Newswires (1/7) LinkedInFacebookTwitterEmail this Story
  • Forrester: Build an app, or risk losing customers
    A Forrester report warns that those companies failing to develop mobile applications are in danger of losing their customers to those that do. Unique and functional mobile apps can "increase loyalty or pull customers away from their incumbent banks, retailers and media companies," the report says. Forrester cites mobile payments, mapping, identity and telecommunications as areas ripe for disruption. PCWorld (1/7) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • AT&T offers new APIs, awards brain-reading app
    AT&T's new developer tools include a beta Call Management application programming interface that allows phone numbers to be used across devices, as well as an Alpha API program to encourage third-party developers to submit ideas. At AT&T's developer conference, Ruggero Scorcioni won a hackathon for an app that reads brainwaves to determine if a person talking on a cellphone would mind being interrupted by another call and handles it accordingly. (1/7) , Computerworld (1/7) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Privacy, security lead concerns in CES panel discussions
    Panelists focused on a wide variety of issues in mobile electronics in two discussions held Monday at the 2013 International Consumer Electronics Show in Las Vegas. "I think consumers maybe feel like there is a very significant level of encroachment on their privacy to the benefit of these large companies," Chia Chen of Digitas said. Mozilla privacy engineer Sid Stamm added that "if we introduce transparency, we can make people feel safer about where their data is being stored." Network World (1/7) , CNET (1/7) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • Super Discount for MMA Members to Attend Flurry Source13 Thought Leadership Conference, San Francisco, Jan. 17
    Learn from top industry executives and investors to thrive in the new app economy! Speakers include Google, Microsoft, Goldman Sachs, ESPN, CBS, Zynga, Activision, Smule, Hotel Tonight, Waze, ngmoco, Shazam and more. Discussion led by top press including Bloomberg, AllThingsD, TechCrunch, GigaOM VentureBeat and Business Insider. Top VC participants include InterWest Partners, Canaan Partners, Scale Venture Partners, Menlo Ventures, First Round Capital, DFJ and more. Attend using "MMAFriends" discount code for only $199, saving $600 -- 75% off! Register and learn more. LinkedInFacebookTwitterEmail this Story
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It is wise to keep in mind that neither success nor failure is ever final."
--Roger Babson,
American entrepreneur and business theorist

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