Twitter's scale may threaten dedicated second-screen TV apps | Oreo star-chart app brings social to the sky | Taco Bell and Twitter crowdsource concert video for SXSW
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March 4, 2013
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Twitter's scale may threaten dedicated second-screen TV apps
Twitter's success at getting fans of television broadcasts to post about what they're watching threatens the future of dedicated second-screen applications such as GetGlue and Zeebox, Mark Walsh writes. "We'll continue to see a shifting tide of companies that rise and fall as they either hit scale and adoption by the masses -- or they don't," says Jason Hoch of Echo. MediaPost Communications/Online Media Daily (3/1)
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Required Reading For Any Social Professional
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Network Update
Social apps may lure teens away from networks, Facebook report says
Facebook faces increased competition for the attention of teens, many of whom prefer social applications such as Snapchat and Instagram, a company report says. "In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed," the report says. However, the shift may be more about whether Facebook meets their communications needs than whether it's "cool," Laura Portwood-Stacer says. The Daily Mail (London) (3/4)
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Ideas in Action
Oreo star-chart app brings social to the sky
Oreo is following its Super Bowl social media success with a mobile application that aims to turn the sky into a social-messaging service. Oreo Skies lets users view star charts by pointing a mobile device at the sky, then click individual stars to reveal messages from friends. ClickZ (3/1)
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Taco Bell and Twitter crowdsource concert video for SXSW
A Taco Bell initiative for a South by Southwest event at the Hype Hotel will use fans' video footage of Passion Pit and Wildcat! Wildcat! for a "rockumentary," writes Karlene Lukovitz. The footage is being collected in partnership with Twitter and its six-second video format Vine as an expansion of Taco Bell's "Feed the Beat" program, which provides food for up-and-coming bands. MediaPost Communications/Marketing Daily (3/1)
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Research and Reports
More brands take to Instagram, data show
Most major social networks saw an increase in the percentage of brands on the network between November and February, according to a Simply Measured survey of social networks. Facebook representation of brands grew from 98% to 99%, while Instagram increased from 54% to 59%. Despite the negative publicity surrounding Instagram's privacy policy, brands such as MTV, Starbucks, Nike and Adidas continue to use Instagram to engage followers, this article notes. eMarketer (3/1)
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The Takeaway
How to avoid irritating 500 million people on Twitter
Twitter's size means that every tweet has the potential to irritate a lot of people, Jonny Lis writes. To avoid that fate, turn off auto-tweets, avoid spamming and self-promotion, and keep a cool head at all times. "It pays to choose your words carefully on Twitter," Lis writes. SmartBrief/SmartBlog on Social Media (3/4)
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HP's LinkedIn fan base is vocal as well as large
Hewlett-Packard's LinkedIn followers are more than twice as likely to recommend the brand than nonfollowers are, and are 1.5 times more likely to turn to HP products before other brands, LinkedIn says. The followers' high sharing rate is attributed to "successfully reaching and building relationships with our community of customers, partners and prospective employees," HP's Natalie Malaszenko says. (3/1)
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Social Shareable
Optimists are proven wrong in the end, researchers say
Optimists tend to die before pessimists, research suggests. That might be because people who are more pessimistic are more likely to take precautions and avoid unnecessary risks, experts say. "[B]eing overly optimistic in predicting a better future was associated with a greater risk of disability and death within the following decade," lead researcher Frieder Lang said in the journal Psychology and Aging. News blog (2/28)
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Social Media Community Manager ICF InternationalFairfax, VA
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Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival in Austin, Texas, from March 8 to 12, and we need your help! SXSW has way too many must-see events for our staff to cover, so we're turning to our readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on Social Media, Leadership, Finance, Food and Beverage or Education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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There's no wrong reason to be on Twitter, but there is a wrong way to use it."
-- Jonny Lis, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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