| News for mobile marketing professionals |  |
| Campaigns and Case Studies |  |  |
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- Targeted mobile advertising pays off without discounts
A smartphone-focused U.K. campaign from Net Media Planet for Papa John's was able to increase profit per pound spent on mobile advertising by 139% on a 79% increase in revenue generated. The campaign's results were better than those of campaigns involving discounting. "Through their creative and lateral thinking, Net Media Planet has delivered an effective new way of generating sales without needing to discount," said Andrew Gallagher, marketing director of Papa John's U.K. Mobile Marketing Magazine
(06 Mar.)     
| Industry News | | |
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- Mobile phones the next frontier for credit card giants in Asia, Africa
Mobile phones increasingly appear to be the key for major credit card companies as they expand their services in Africa and other regions. The reason for the trend is that mobile phone accounts number 5 billion worldwide, far more than bank and debit card accounts, especially in developing regions, according to data from Statista. Forbes
(06 Mar.)
| Market Trends and Research | | |
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- Study: Mobile marketing is better on tablets
Tablets are better for advertising than smartphones, with tablets attracting a higher click-thru rate, according to an Adfonic report. The report found that 14% of ad impressions in the fourth quarter of 2012 were received on tablets, compared with 9% in Q2. eConsultancy.com
(12 Mar.)
- Report: Near-term mobile growth concentrated in developing world
During the next five years, 80% of new mobile subscriptions will originate in the developing world, according to a report by Strategy Analytics. Although much of the projected growth to 8.9 billion subscriptions globally will come in China and India, the Middle East and Africa will account for substantial shares as well, the report says. TechCrunch
(07 Mar.)
- Tablets top smartphones in Internet traffic volume
Tablets account for 8% of all Internet traffic globally, topping smartphones, at 7%, for the first time, according to Adobe's latest Digital Index. Form factor is the key for tablets, as smartphones are in many more consumer hands, says index analyst Tyler White. "Whether it be leisurely surfing the Web, engaging with video, or shopping online, on average internet users view 70 percent more pages per visit when browsing with a tablet compared to a smartphone," White wrote. CNET
(07 Mar.)
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