Reading this on a mobile device? Try our optimized mobile version here:

January 31, 2013
Sign upForwardArchiveAdvertise
News for mobile marketing professionals

  Top Story 
  • Mobile-couponing guide is released by MMA
    An MMA task force updated its guide for mobile couponing, with an eye to overcoming some of the obstacles in the way of wider use of mobile payments and creating a standard ad unit for handling special offers via mobile. The guide lays out a simple six-step process for developing a mobile ad unit around coupons and rewards. "As mobile presents new opportunities for personal brand engagement, marketers need to consider tactics like mobile coupons to get their brand in the hands of consumers while they are in searching or purchasing mode," said Michael Becker, North American head of the MMA. MediaPost Communications/Online Media Daily (1/30) LinkedInFacebookTwitterEmail this Story
  • Strong growth is projected for mobile coupons in 2013: Retailers are encouraged by mobile coupons' high average redemption rates, as the number of coupons offered this year is likely to increase by more than 50% to 10 billion, Juniper Research predicts. "There's recognition amongst retailers that mobile isn't just something that they ought to do; it's something that they have to do if they wish to remain competitive. ... Mobile coupons are very much part of that process," said Juniper's research director, Windsor Holden. (1/31) LinkedInFacebookTwitterEmail this Story
  • 92.5 million people used digital coupons in 2012: About 92.5 million U.S. shoppers used digital coupons in 2012, and slow but steady growth is expected through 2014, according to an eMarketer analysis. Digital couponing via desktop and laptop computers is now a mature industry, but the increasing use of mobile devices for couponing will continue to boost growth in coming years. eMarketer (1/31) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Dunkin' Donuts invites mobile interaction via Twitter, Instagram
    Dunkin' Donuts is engaging mobile users by inviting them to submit photos of subpar homemade sandwiches via Twitter and Instagram to have a chance at winning mobile gift cards. The campaign promotes Dunkin' Donuts line of bakery sandwiches. "By allowing our fans to send us photos of their sandwiches that 'just didn't cut it' through both Twitter and Instagram, we're opening up another stream of communication that is widely used and will provide us with an additional portal to entry," said Scott Hudler, vice president of global consumer engagement at Dunkin' Brands. (1/31) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Mobile marketing reaches fashion followers beyond the runway
    The desire of affluent consumers to follow and discuss the latest fashions means that mobile is an ideal way for fashion houses to engage with customers during Fashion Week. "It is about broadening the audience, and enabling more people to become fans or advocates for your offerings. It is an easy way to gain credibility with the social network of a viewer, especially if they can share and comment on what is being displayed," said Dan Israel, strategy lead of mobile and multichannel at SapientNitro, Atlanta. Luxury Daily (1/30) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • More monthly mobile spending comes from tablets than smartphones
    Tablets account for much more consumer spending than smartphones, according to ABI Research. More than 1 in 5 tablet owners are making average monthly purchases amounting to $50 or more. However, most of the spending occurs within the home rather than on the go, meaning that traditional retailers are not seeing much benefit from mobile. (1/31) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  MMA News & Thought Leadership 
  • Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Marketing VP, ConsumerFluential, LLC.Sunnyvale, CA
Mobile Marketing ManagerLive Nation EntertainmentLos Angeles, CA
Sr. Marketing ManagerAmazonSeattle, WA
Product Marketing ManagerVibes MediaChicago, IL
Director of MarketingCrescent Electric Supply Co (CESCO)Dubuque, IA
Click here to view more job listings.

Any workout which does not involve a certain minimum of danger or responsibility does not improve the body -- it just wears it out."
--Norman Mailer,
American writer

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Account Director:  Jamie Drucker (202) 618-5670
Job Board:  Jackie Basso (202) 407-7871
A powerful website for SmartBrief readers including:
 Recent MMA SmartBrief North America Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information