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November 15, 2012
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News for the sign and visual communications industry

  The Storefront 
  • Hickory Taverns adopts 11Giraffes digital signage system
    Casual dining restaurant chain Hickory Tavern in North and South Carolina teamed up with digital signage provider 11Giraffes to create a digital signage content management system for the restaurant's 14 locations. Customers will be able to view live TV, sports and news on part of the screen while also viewing promotions of the restaurant's events and specials. Digital Signage Today (11/15) LinkedInFacebookTwitterEmail this Story
  • Other News
High-performance technology with a sustainability edge from 3M
The next generation of wrap films is here. 3MEnvisionWrap Films go beyond non-PVC, with a breakthrough boost in attributes. Better conformability and lifting resistance, easier installs, faster removals, plus "greener." This changes everything. Again. Info & samples
  Technology and Trends 
  • Bowers: Digital signage a key part of omnichannel marketing
    Businesses that use the omnichannel strategy offer customers a cohesive experience, writes Ron Bowers, the senior vice president of business development for Frank Mayer & Associates. Bowers refers to Dave & Buster's Greg Clore's presentation at Customer Engagement Technology World as an example of how a company can communicate its product and brand through several channels, including digital signage, online digital guides and self-service POS. Digital Signage Today (11/14) LinkedInFacebookTwitterEmail this Story
  • Mobile solutions rev up digital signage
    Digital signs with passive messages that rotate on a regular schedule still dominate, but advertisers and signage companies are increasingly exploring M2M solutions that can create more relevant and often personalized messages. “We live in a world where increasingly marketers are vying for the attention of billions of customers. Those with the best content in the most places have a distinct advantage," Sierra Wireless Vice President Brian Anderson said. (11/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Government and Regulatory 
  ISA Update 
  • Disaster relief info for ISA members in N.J. and N.Y.
    ISA recently met with officials representing the Federal Emergency Management Agency (FEMA), U.S. Small Business Administration (SBA) and the State of New Jersey on the federal government's efforts to help small businesses and homeowners recover from Hurricane Sandy. Read more. LinkedInFacebookTwitterEmail this Story
  • ISA gathering sign brightness data
    Spurred by a changing regulatory climate in terms of energy usage and nighttime illumination, ISA is currently launching the initial phase of a research study that aims to profile luminance properties typical of electric signs. This study is being conducted at the UL Verification Services Laboratory in Allentown, Pa. Phase 1 of this study focuses on identifying brightness values for internally illuminated signs that incorporate conventional ... Read more. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • ISA SmartBrief will not publish on Thanksgiving Day
    In observance of Thanksgiving Day in the U.S., ISA SmartBrief will not be published Thursday Nov. 22. Next week's edition will be published on Wednesday, Nov. 21. LinkedInFacebookTwitterEmail this Story
Keep your fears to yourself but share your courage with others."
--Robert Louis Stevenson,
Scottish novelist, poet and essayist

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