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December 12, 2012
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Latest news on mobile apps

  Industry Highlights 
  Marketing & Monetization 
  • Nokia engineer hacks Windows 8 games as Nokia preps ad exchange
    Nokia engineer Justin Angel has hacked Microsoft Windows 8 games and posted instructions on how to, for instance, remove in-application ads from free games and get paid items for free. "We were able to show that the majority of ways games and apps developers would make money aren't secure by default on Windows 8," he wrote on a blog. Meanwhile, Nokia released the Windows Phone 8 software development kit for integrating the Nokia Ad Exchange, which boasts "cross-platform capabilities, hybrid mediation and access to over 120 ad networks," Josh Ong writes. VentureBeat (12/11) , (12/11) LinkedInFacebookTwitterEmail this Story
  • RevMob says A.I.-driven ad targeting puts it above the pack
    RevMob is bringing its mobile ad platform to the U.S. The company says its distinguishing feature is an "advanced campaign-targeting algorithm" that uses location, download history and device for more granular segmentation. RevMob "believes its artificial intelligence technology is a big enough differentiator to bring in more advertisers and publishers," Ken Yeung writes. (12/11) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Microsoft, Apple in stalemate over 30% App Store fee
    Microsoft and Apple are at an impasse over updating the software giant's SkyDrive application for iOS, but the stalemate has the potential for greater implications involving Microsoft's expected move next year to sell Office 365 subscriptions on Apple's App Store, according to a published report. Apple has reportedly refused to budge from Microsoft's insistence on negotiating the 30% cut that Apple takes from app sales. All Things D (12/11) , (12/11) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Sony's app for Xperia phones acts as a backstage pass
    Sony Mobile Communications has released a beta version of an Xperia Lounge application for its Xperia smartphones, Charlie Osborne writes. The Android app boasts VIP access to pop-culture material from the music, film, gaming and sports scenes, including live streaming of concerts and behind-the-scenes film footage. The launch includes Coldplay content as well as a contest to win Swedish House Mafia concert tickets. CNET (12/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • RIM gives final kit to BlackBerry 10 app developers
    Research in Motion has released what it says is the final, "gold" version of the BlackBerry 10 developer toolkit. It differs from previous versions in permitting native C/C++ and Qt development of applications with the BlackBerry Cascades SDK. "This is a full set of native UI elements that can be added to applications to ensure they fit in with the rest of the BlackBerry 10 aesthetics," Nick Summers writes. (12/11) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Opinion: Consumers should demand data-sharing transparency
    Information sharing via an application isn't any different than many other convenience-versus-privacy trade-offs that consumers regularly consider, writes app developer Gina Trapani as part of a New York Times debate series. But "users have a right to know when and why an app is transmitting and storing their information," making transparency essential, she writes. Consumers, developers, platform makers and app stores can all play an evolving role in eliminating privacy fears, Trapani argues. The New York Times (tiered subscription model) (12/12) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting" (Dec. 19)
    The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the "Mobile Web Advertising Measurement Guidelines" includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies. In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements. Importantly, webinar participants will learn about the impact of client side counting, why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use of mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher

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