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February 27, 2013News for the food, beverage and consumer packaged goods industry

  Company Watch 
Is 2013 the year consumers will feel the full impact of the U.S. drought?
How will a decline in South American corn and soybean yields affect U.S. stocks and current pricing? Is the Producer Price Index going up or down? Are prices for dairy products softening? See the latest USDA price projections, financing trends and more. Download GE's newest Food and Beverage Industry Research Update today.
  • Industry predicts 13% sales increase in 2013
    In a WeiserMazars survey, U.S. food and beverage industry experts say they expect 13% sales growth this year, citing factors including additional customers, higher prices and product launches, particularly in health and wellness. The report forecasts growth for healthy, organic, ethnic and private-label products. FoodNavigator (2/26) LinkedInFacebookTwitterEmail this Story
  • More users engaging with top brands on Instagram, study finds
    Instagram user engagement with brand photos is up 35% from November, according to a study by Simply Measured, which also found that 59% of the 100 leading brands are now taking advantage of the photo sharing service. The study also found that Pinterest and Instagram had the biggest growth among social networks in brand engagement over the past quarter. ClickZ (2/26) LinkedInFacebookTwitterEmail this Story
  • Cereal flavors move beyond breakfast
    Chefs are using breakfast cereal in both sweet and savory dishes, and cereal flavors are appearing in vodka, lip balm and Betty Crocker muffin mixes. "Making a connection with something you eat is what we believe really strikes a chord, sparks a memory and keeps you obsessed," said Christina Tosi, who creates desserts including ice cream made with cereal milk for Momofuku Milk Bar in New York City. The Washington Post/The Associated Press (2/27) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
  • How some CPG brands are going beyond the supermom cliche
    Advertising's legacy of depicting women in commercials has seemingly veered between two supermom cliches, the 1950s-era "too-perfect" housewife versus "the modern mom" that can easily handle work and family, writes David Gianatasio. But some consumer-packaged goods brands are "making strides in targeting women in novel ways while eschewing stereotypes," he writes. Tide's Super Bowl spot, which placed a husband and wife on a level playing field when it came to rooting interests, and Huggies' "Mommy Answers" campaign aimed at expectant mothers, are among examples listed in this article. Adweek (2/25) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  Health & Wellness 
  • Report: "Regular" foods gain appeal with dieters
    Consumers looking to lose weight are increasingly turning away from products marketed as "diet" foods toward mainstream foods such as protein-rich nuts and yogurt that are marketed as healthy and filling, according to Euromonitor International. FoodNavigator (2/22) LinkedInFacebookTwitterEmail this Story
  • Eating times matter, research shows
    In a study, mice that ate when they would not normally eat were less responsive to insulin, indicating the time of day for food consumption makes a difference. "This paper for the first time conclusively shows there is a circadian rhythm in insulin sensitivity in animals and potentially in humans as well," said biologist Satchidananda Panda, who was not involved in the study. (2/22) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Building a Healthier Future Summit on March 6-8
    On March 6-8 at the Grand Hyatt in Washington, D.C., Partnership for a Healthier America will bring together more than 1,000 leaders from public, private and nonprofit organizations who are committed to solving the childhood obesity crisis in America at the Building a Healthier Future Summit.

    Fostering an important and productive exchange between industry, nonprofits, academics, government officials and thought leaders from across the spectrum, this summit will feature sessions and speakers focused on one goal: improving the health of our nation’s youth. Get more information or register today.

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  Government & Food Safety 
  • FDA urges cantaloupe producers to focus on food safety
    Cantaloupe producers received a letter from the FDA asking them to look after their food safety. "We want to underscore the importance of [best] practices for the cantaloupe industry in light of recent outbreaks and pathogen positive sample findings associated with fresh cantaloupes," FDA Center for Food Safety and Applied Nutrition Director Michael Landa wrote in the letter. The FDA also plans to start a new inspection system at cantaloupe packing facilities. (2/26) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Director, Federal Affairs -- Environment, Energy & Chemicals PolicyGrocery Manufacturers Association (GMA)Washington, DC
Director, Federal Affairs -- Agriculture & Food PolicyGrocery Manufacturers Association (GMA)Washington, DC
VP of Direct Response FundraisingThe USOArlington, VA
Certification Specialist, SQFAIB InternationalMultiple Locations, United States
Director of Conference ServicesARAMARKMadison, WI
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If you want to truly understand something, try to change it."
--Kurt Lewin,
German-American psychologist

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