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December 10, 2012News for the food, beverage and consumer packaged goods industry

  Company Watch 
  • Pepsi deepens its marketing partnership with Beyonce
    PepsiCo is trying to increase the authenticity of its marketing partnerships by backing the singer Beyonce in a deal that includes more commercials as well as financial support of her ongoing creative projects. Beyonce will be the star of Pepsi's commercials and Super Bowl halftime show in 2013, and the brand will help market her next album with material that includes limited edition cans featuring her image. The move is "a shift in the way we think about deals with artists, from a transactional deal to a mutually beneficial collaboration," says Brad Jakeman, president of PepsiCo's global beverage group. The New York Times (tiered subscription model) (12/9) LinkedInFacebookTwitterEmail this Story
  • Specialty foods are a bright spot in Greece's economy
    Inspired by the success of Greek yogurt and other Greek foods, residents of Athens are leaving the city to become farmers and food entrepreneurs. According to the McKinsey consulting firm, food and agriculture could employ 970,000 in 2020, up from 710,000 in 2010, and the market could grow from $27 billion in 2010 to $42 billion in 2020. USA Today (12/9) LinkedInFacebookTwitterEmail this Story
Financing and the latest industry trends
How much will consumer concerns about the overall economy continue to impact commodities? Is the USDA raising or lowering production estimates for 2013? Learn about these key developments, GE Capital's industry financing trends and more. Download GE's latest food & beverage Industry Research Update now.
  • Moms look to social media, Internet coupons before buying food
    Mothers are indexing higher than the general shopping population in using the Internet prior to food buying, according to a Packaged Facts report. They are twice as likely to use social media for planning a shopping trip, 43% more likely to seek out online coupons and 38% more likely to scan food store websites. The report also found that mothers tend to be value-oriented when it comes to buying store brands, and they are more interested in organic items than locally produced food. MediaPost Communications/Marketing Daily (12/7) LinkedInFacebookTwitterEmail this Story
  • Packaged Facts sees Hispanic food and drink growth
    The U.S. market for Hispanic food and drinks could increase 31% to $10.7 billion by 2017, according to Packaged Facts, as food-makers ramp up innovation and marketing. "Mainstream consumers are becoming more adventurous with less well-known Hispanic flavors and textures, thanks to the influence of Hispanics and the popularity of foodie culture," notes the report. FoodNavigator (12/7) LinkedInFacebookTwitterEmail this Story
  • Hot-Can soups and drinks heat in the container
    Hot-Can has introduced soups and drinks that consumers can heat in three minutes by pushing a button on the bottom of the can. The products, distributed in the U.S., Europe and Asia, include coffee drinks, tea, hot cocoa and various soups. Vending Times (12/2012) LinkedInFacebookTwitterEmail this Story
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  Advertising & Marketing 
  • Coke has big plans for Spotify, says entertainment chief
    Coca-Cola is planning to ratchet up its advertising and promotional activities on Spotify in 2013, says Joe Belliotti, the beverage giant's director of global entertainment. "You are going to see Coke creating experiences on Spotify, using the technology and music content," he says. "It will involve supporting TV commercials, PR, visuals and shopper programs -- a whole integrated campaign coming to life." Adweek (12/7) LinkedInFacebookTwitterEmail this Story
  Retail Spotlight 
  • Better4U gluten-free pizza to be sold at Albertsons
    Sixty-three Albertsons stores in Western states will carry gluten-free pizza from Better4U Foods. "We're confident that Albertsons customers will appreciate that our gluten-free pizzas have the right mix of great taste and superior nutritionals -- dramatically lower than the competition in calories, fat and sodium," said Better4U CEO Jack Lotker. Drug Store News (12/7) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by GMA SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Health & Wellness 
  • Obese teens have higher risk of diabetes in adulthood
    Men and women who became obese as children or teens had a higher risk of developing diabetes compared with those who became obese in adulthood, a study in Diabetes Care found. The results underscore the importance of addressing obesity at a young age to reduce the risk of diabetes onset, researchers said. (12/9) LinkedInFacebookTwitterEmail this Story
  GMA News 
  • Benchmark your supply chain operations at Supply Chain Conference
    GMA is now offering two ways to benchmark your operation in coordination with the 2013 Supply Chain Conference on Feb. 4-6, in Orlando, Fla.

    • Pre-Conference Survey Participation: Participate in the 2012 Supply Chain Logistics Benchmark Survey between now and January 7, and receive customized data unique to your operations. Survey submissions are confidential and results will be reported in aggregate. Preliminary findings from the survey will be shared at the 2013 Supply Chain Conference. For a personalized survey link for your organization, contact GMA’s Jeanne Iglesias.
    • Preliminary Survey Results Revealed at Conference: Attend the GMA 2012 Warehouse/DSD Logistics Study Results session during the 2013 Supply Chain Conference, and hear from Boston Consulting Group executives as they reveal preliminary findings of the 2012 Supply Chain Logistics Benchmark Survey, which this year includes a dedicated section on DSD.

    Find out how your operations stack up -- register today! LinkedInFacebookTwitterEmail this Story
Learn more about GMA ->About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools

  Government & Food Safety 
  • No sales boost from country-of-origin labels
    A law requiring country-of-origin labels for U.S. beef, pork and poultry has not led to increased demand, according to researchers, who also found just 23% of consumers were aware of the labels. "It doesn't make a difference. Our members have told us this," said FMI regulatory counsel Erik Lieberman. "Consumers are looking for quality and value. And this law was never a food safety or food quality law. It was designed to put imported products at a disadvantage, and that's what it's done." Supermarket News (12/7) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Director of MarketingC.H. Guenther & Son, Inc.San Antonio, TX
Director of Quality AssuranceStarbucksSeattle, WA
Associate Manager, National Retail PromotionsCrown Imports, LLCChicago, IL
Innovation Marketing ManagerOcean Spray CranberriesLakeville, MA
Senior Manager, Science Program ManagementGrocery Manufacturers AssociationWashington, DC
Click here to view more job listings.

Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet

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