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March 13, 2013News for the cable and broadband industry

  Business News 
  • Vevo cues up online TV network; cable TV could be next
    The Vevo online music video service has become a full-fledged network accessible via the Web; as an application for Apple, Android and Windows tablets and phones; and through Roku and Xbox devices. The long-term goal is cable TV, according to Michael Cerda, Vevo's senior vice president of product and technology. Adweek (3/12) LinkedInFacebookTwitterEmail this Story
  • Congress may need to intervene with retrans, FCC chairman says
    The timing may be right for the Federal Communications Commission to make changes to retransmission consent rules to prevent blackouts, but the agency probably doesn't have the authority to intervene without Congress changing the law, FCC Chairman Julius Genachowski said. "Our authority under the existing statute is limited," Genachowski said during a Senate Commerce Committee hearing. "This may be an area where we need to work with the committee." Broadcasting & Cable (3/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • "The Bible," "Vikings" continue to deliver for History
    History's "The Bible" and "Vikings" performed well in their second weeks, although their numbers didn't live up to their premieres. "The Bible" on Sunday attracted 10.8 million viewers, compared with 13.1 million for its launch. Meanwhile, "Vikings" had an average audience of 4.6 million -- winning its 10 p.m. time slot -- against its debut of 6.2 million. Multichannel News (3/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • AMC wants movie fans to say "Yeah!" to new VOD rental site
    AMC Networks has created a video-on-demand movie rental site with an initial catalog of more than 50 titles, such as "300," "Terminator" and "Pulp Fiction." Rentals for the "Yeah!" service cost $4.99 for 48 hours and include access to additional content, such as interviews with a movie's cast and crew, trivia and quizzes. Home Media Magazine (3/12) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Moe's debuts first national ad campaign
    On the cusp of opening its 500th store, Moe's Southwest Grill has launched its first national advertising campaign with storytelling commercials produced internally. The 13-year-old Atlanta-based chain operates in 30 states and expands, on average, every six days, said marketing chief Paul Macaluso. MediaPost Communications/Marketing Daily (3/12) LinkedInFacebookTwitterEmail this Story
  • Dove campaign comes clean on male stereotypes
    Unilever has launched a "Real Moments" campaign for its Dove Men+Care line that shows ESPN analyst Jay Bilas and Dwyane Wade of the Miami Heat in real moments with their children. "We hear from 73% of men that they're falsely or inaccurately depicted in advertising," said Rob Candelino, skin-care marketing vice president at Unilever, who said most ads depict men as inept fathers, alpha males in sports cars or men trying to woo women. Advertising Age (tiered subscription model) (3/12) LinkedInFacebookTwitterEmail this Story
  Advanced Products 
  • CableLabs licenses Wi-Fi app to mPortal
    CableLabs has issued a license to mPortal to distribute its Wi-Fi application, which was created in partnership with Cablevision and other members. The app includes tools to locate the best hotspot near a particular location; mapping of hotspot sites; and information about the performance and caliber of a particular hotspot. CEDMagazine.com (3/12) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • Verizon's application for set-top camera patent is turned down
    The U.S. Patent and Trademark Office has turned down Verizon Communications' bid for a patent for technology that uses a set-top box camera to determine who is in a room and then provide relevant ads. The application was rejected because the agency said similar patents have already been issued. Verizon is examining the ruling, a spokesman said. Multichannel News (3/12) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Get schooled at Cable Executive Management at Harvard Business School
      
    The 2013 Cable Executive Management at Harvard Business School will take place June 9 to 14. Sponsored by the CTAM Educational Foundation, the program is a world-class management-development experience for high-potential cable and media executives in an elite business school environment. Admission deadline is March 15. Contact Janine@ctam.com for more information and how to apply. LinkedInFacebookTwitterEmail this Story

  • CTAM Wired takes a leap into the future
    Major digital platform providers such as Google, Apple, Microsoft and even Amazon have set their sights on the TV -- what they see as the next screen to dominate. The existing TV service providers, programmers and advertisers aren't going to take this lying down. Discover why consumers are shifting their use of the TV and the opportunity it is creating for platform providers to make a play for the future of the living room during the next CTAM Wired on March 20 at 4 p.m. ET. Register now. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

 
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
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