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November 16, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • The future is programmatic, Web marketers say
    Programmatic buying is changing the balance of power between Web publishers and advertisers, experts say. Marketers are increasingly focused on tracking consumers across the Web rather than buying up space on specific sites, with programmatic bidding now accounting for about 10% of all online display advertising. "It's allowing advertisers to assign value to media rather than publishers," explains Ben Winkler, chief digital officer at OMD. The New York Times (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • Retailers to cater to online bargain hunters on Black Friday
    Online sales grew to 40% of the $52.4 billion shoppers spent on Black Friday weekend last year, up from 23% of the total in 2006, as more consumers traded long pre-dawn lines for the comforts of shopping from home, according to the National Retail Federation. Retailers including Wal-Mart and Best Buy are recognizing the shift, with some Black Friday deals that will only be available online. The Wall Street Journal (11/15) LinkedInFacebookTwitterEmail this Story
  • New year to bring more native ad experiences to Skype
    Skype plans to increases its native advertising offerings in 2013, says advertising and monetization chief Sandhya Venkatachalam. The plan is to incorporate interactive display and video ads to turn Skype calls into "a more interactive, social, truly relevant branded experience," Venkatachalam said. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Study: Pasted content fuels sharing better than social buttons
    Copied-and-pasted content drives more online sharing than do social networks' click-to-share buttons, according to a Tynt study. More than four-fifths of social sharing is driven by copy-paste, the study found, perhaps because copying content gives users more control over what they share. "It’s almost frictionless, and it allows the sharer to choose exactly what to pass on to a friend or social network," this article notes. eMarketer (11/16) LinkedInFacebookTwitterEmail this Story
  • Instagram's Web profiles have some brands on the fence
    Brands have given Instagram's Web profiles a guarded welcome, in the hope that the platform will let their outreach find a broader audience, Cotton Delo writes. Some executives say more brand-friendly features are needed. "It's going to depend on how many additional hooks Instagram builds into the browser experience. ... If it becomes a rich engagement environment, then we'll consider it," General Electric's Paul Marcum wrote in an e-mail. Advertising Age (tiered subscription model) (11/15) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Digia says Qt toolkit can compensate for HTML5 shortcomings
    HTML5 isn't up to the task when it comes to application front ends -- but Digia product chief Tommi Laitinen says the company's Qt graphical user-interface toolkit is ready to fill the gap. Qt offers an alternative for developers who want HTML5's cross-platform support but aren't willing to sacrifice the performance of native apps, Laitinen explains. ZDNet (11/14) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why designers flip out over ambigrams
    Ambigrams -- carefully designed words that read the same way when flipped upside down or rotated -- are a powerful design tool, writes Maggie Macnab. The weird symmetries of ambigrams appeal to viewers on an intuitive, almost subliminal level, Macnab explains. "The ambigram is one of the few modern letterforms that engage both your intellect and intuition simultaneously," she writes. SmashingMagazine.com (11/15) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 3 ways to make more sales to website visitors
    Small businesses need to ensure they're doing everything they can to convert website visits into sales, writes Fred Lizza. That means streamlining the sales pipeline and offering incentives such as free shipping to nudge visitors to make a purchase. "Simple things like making your website less noisy or switching your shopping cart model can make a huge difference," Lizza writes. Small Business Trends (11/15) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best mobile apps and best mobile websites to be named by Web Marketing Association
    While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers. Web Marketing Association judges will select the best mobile applications and the best mobile websites in 86 industries as part of their 11th annual Internet Advertising Competition Awards. exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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  SmartQuote  
One thing I am convinced more and more is true and that is this: The only way to be truly happy is to make others happy. When you realize that and take advantage of the fact, everything is made perfect."
--William Carlos Williams,
American poet and physician


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