| News for software and services professionals |  |
| Today's Software Buzz
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- Gartner cites heavy IT spending by marketing departments
Half of what enterprises now spend on IT, not including IT departments' budgets themselves, is through marketing departments, Gartner says, adding that it projects the figure will increase to 80% by 2016. Those marketing dollars are being allocated to analytics for real-time business intelligence, automation of content management and social media monitoring, and mobile and social technology, Lynn Haber writes. InfoWorld
(2/21)
    
| Cloud Computing
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- VMware touts user-based allocations with Horizon Workspace
VMware says its Horizon Workspace allows IT administrators to assign applications, data and desktops by user rather than by device. "Workspace becomes the place where you spend your working day essentially, so within that Workspace you have access to all of the resources that you need to do your job -- whether it be files, applications or physical devices," VMware's Gary Owen says. Techworld (U.K.)
(2/20)
| Mobile & Wireless
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| Security & Privacy
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- Twitter looks to fend off hackers with new e-mail standard
Twitter says it's using a new e-mail security standard to head off phishing-based attacks. "Earlier this month, we began using a new technology called DMARC that makes it extremely unlikely that most of our users will see any email pretending to be from a Twitter.com address. DMARC is a relatively new security protocol created by a group of organizations to help reduce the potential for email-based abuse," Twitter's Josh Aberant wrote in a blog post. DMARC is supported by the e-mail services of AOL, Google, Microsoft and Yahoo. Network World/IDG News Service
(2/21)
| Government IT
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- Tech companies speak out in favor of patent system
IT vendors including IBM and Microsoft say they don't want lawmakers to eliminate software patents. Representatives from the companies said at a Capitol Hill briefing that they hope the patent system can be improved, especially when it comes to fending off infringement. "As my grandmother used to say, you don't throw the baby out with the bathwater," Oracle's Dorian Daley said. CIO.com/IDG News Service
(2/21)
| SIIA News
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Register for 2013's Customer Success Summit
The SIIA is co-hosting a worldwide executive summit about growing customer value on March 14 in San Francisco. Join us for this half-day seminar to hear case studies on how industry executives have increased conversion, retention or customer lifetime value. The three-part schedule ensures that you can share, learn and network with your peers. Don't miss your chance to take advantage of early bird pricing by registering today.
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Critical Success Factors for an Enterprise Mobile Strategy
Organizations must fully develop an enterprise mobile strategy that considers both employee and customer facing aspects of today's continually expanding use of mobile technologies. It is important to consider the customer experience as they launch new products, services, and applications. Listen to this pre-recorded webcast featuring Grant Thornton as they share their experience of working with a broad array of companies highlighting the leading practices and some of the pitfalls that companies should guard against.
| SmartQuote
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 | You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
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