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February 15, 2013
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Latest news on mobile apps

  Industry Highlights 
  • USAA embraces mobile-first strategy
    The United Services Automobile Association has seen rapid embrace of its banking application by its customers, USAA's Neff Hudson says. Downloads for the Deposit@Mobile USAA app rose from 3.3 million in 2011 to 5.2 million in 2012, a nearly 60% increase. "Consumer adoption of mobile technology is changing virtually all aspects of the financial services business. ... We are moving as fast as possible to keep pace with our members' needs and expectations in an always-on, always-connected world," Hudson says. (2/15) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Playnomics debuts mobile player-targeting and retention platform
    Playnomics has extended its PlayRM platform, which helps optimize game monetization and player retention, to mobile, writes Drew Takahashi. Developers can use the platform much as businesses use customer-relationship management to target consumers with special offers when their attention wanes. Beta users have seen a 150% increase in retention using these tactics, according to Vice President of Business Development Ian Atkinson. VentureBeat (2/13) LinkedInFacebookTwitterEmail this Story
  • User can plan trips, view deals with mobile app
    Increasing use of smartphones by customers motivated to add a mobile application so users more easily make travel plans on the go and get last-minute deals and discounts, Chantal Tode writes. Bryan Allison,'s chief operating officer, says the company will be rolling out a national campaign to publicize the app. "We have seen decent downloads during our soft launch period, so it appears the demand is truly there," Allison says. (2/15) LinkedInFacebookTwitterEmail this Story
  • Odds stacked toward women looking for love via dating apps
    Flurry Analytics reports that more males flock to the top 20 dating applications than women, outnumbering them by nearly 2:1. These applications represent 17 million active users, Flurry said. Android-platform dating apps skew toward a 18- to 24-year-old demo and have more males users than iOS-based apps, where the mix is 55% male to 45% female with a higher percentage of 25- to 34-year-old users. TechCrunch (2/14) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Developer asserts Google Play reveals too much about users
    Google's privacy policy came under fire on Wednesday from an Australian developer who claims the company had revealed too much personal information about Google Play downloaders -- something he discovered in his merchant account. Dan Nolan claimed on his Internet Hugbox blog that he had access to people's e-mail addresses and cities as well as, in many cases, their full names because Google treats its app market transactions the same way as a Google Wallet purchase. eWeek (2/14) , Reuters (2/14) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Consumer reviews on mobile are helping conversions
    Consumers who post reviews mobile sites and applications are having a greater effect on conversions, Lauren Johnson writes. Branding Brand's Joey Rahimi says reading of products reviews on the company's mobile sites increases conversion by 29% and the value of the order by 13%. "Reviews help customers make the leap from consideration to purchase. This is especially important when big-ticket items are involved," Rahimi says. (2/14) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Adobe releases updates, new apps to Creative Cloud crowd
    Abode's Creative Cloud users are seeing a handful of updates as the company released new Edge Web Fonts support in Dreamweaver, a preview of its responsive-design application Edge Reflow, new CSS capabilities in Edge Animate and code hinting in Edge Code. The moves compliment the company's strategy of concentrating on monthly subscribers. (2/14) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Obama addresses patents, immigration in Google+ "Fireside Hangout"
    President Barack Obama acknowledged the rise of patent "trolls" in a Google+ Hangout session following his State of the Union address, but said efforts to curb patent abuse had to be balanced with a process that would remain fast enough that it wouldn't stifle innovation. Obama also lauded vocational training for teaching kids "how to produce stuff and not simply consume stuff," linking the practice to Mark Zuckerberg's early love of games leading him into coding. He also said he recognized the need for immigration reform to address the difficulty of recruiting "top-flight engineers and tech people who are ready to work here or invest here." VentureBeat (2/14) , Ars Technica (2/15) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Nominate your true marketing superstar for DMEF's Rising Stars Award today!
    The MMA, in support of the Direct Marketing Educational Foundation (a non-profit supporting marketing education), would like bring to your attention the DMEF Rising Starts Award. This award recognizes up-and-coming marketing leaders under 40. Candidates must have achieved outstanding results in the field of marketing, which distinguish him/her as a leader in the field; and must be recognized among peers for unparalleled service, such as mentoring young professionals, contributions to or commitment to further education among students and peers, to name a few. If you know of a rising star, submit your nomination online by Friday, Feb. 15: Nominate your Rising Star. LinkedInFacebookTwitterEmail this Story
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
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If you want to live a happy life, tie it to a goal. Not to people or things."
--Albert Einstein,
German-born theoretical physicist

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