3 cheers for Twitter's new Ads API | Small businesses have 15 million pages on Facebook | Beam's CMO goes to school to hear out students on social
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March 7, 2013
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Facebook facelift aims to please both users and advertisers
Facebook will today announce a major overhaul of its newsfeed, in a bid to stoke user engagement while providing new channels for advertisers. The redesign is expected to include a greater focus on photos and videos, and opportunities for larger and splashier ads. "They have to walk a fine line between the user's needs and advertiser’s needs," says IDC analyst Karsten Weide. The New York Times (tiered subscription model) (3/6)
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Network Update
3 cheers for Twitter's new Ads API
Twitter's new Ads API is a big deal for social media marketers, Balachandar Ganesh writes. The API opens the door to smarter analytics, more streamlined campaign design and ad purchasing, and data-driven, real-time campaign optimization. "Folks, Twitter marketing just got serious," he writes. VentureBeat (3/6)
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Other News
Ideas in Action
Beam's CMO goes to school to hear out students on social
Beam's global chief marketing officer, Kevin George, was among the marketer alumni who returned to Miami University of Ohio for the Miami Rocks symposium to get students' take on real-world marketing issues. George said his social media problem involves organizing and controlling the presence of 50 brands in the U.S. alone. Students at the symposium advised him to concentrate on the biggest brands internally and automate the smaller labels with the use of Big Data. The students also suggested "a very interesting take on how to integrate our old traditional 800-number customer-service organization within a social organization," George said. Advertising Age (tiered subscription model) (3/6)
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Hyatt tries social listening to improve its appeal to women
Hyatt is talking, listening and responding to women through a new campaign involving Branch, Facebook and Twitter. Through Hyatt's "Listening Loop," the hotel chain receives complaints and suggestions from female guests, who account for 37% of Hyatt's customer base and make 82% of all travel decisions. "A lot of traditional brands view social as connecting with consumers and those brands are pushing a message out to them. But we've devised our whole social strategy around the idea that rather than just push out [messages], we're opening the lines of communication," said Dan Moriarty, director of digital strategy for Hyatt. Adweek (3/6)
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Research and Reports
Infographic: Young blacks, Hispanics take social media lead
The 18-to-29-year-old black demo favors Twitter, while Hispanics, the general black population and women gravitate to Instagram, according to this Pew Research Center infographic. Adweek (3/6)
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The Takeaway
Raytheon uses real-time event coverage to get fans talking
Creating content around the top-secret Farnborough International Airshow in real time required months of planning, says Raytheon's Chris Hawley. The company wrote up and won approval for much of its social content in advance, then wove in fresh quotes and other details on the day of the show. The content helped the brand build word-of-mouth-marketing with influential civilians who can act as advocates for the brand. SmartBrief/SmartBlog on Social Media (3/6)
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Using Instagram to promote your small business
Photo-sharing platform Instagram can be a powerful tool for marketing your company, writes A.J. Kumar of Single Grain. Get started by figuring out what kind of images your customers would want to see. Make sure you take photos that are high quality. Consider using Instagram's geolocation feature or running contests to engage your followers, he recommends. Entrepreneur online (3/6)
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Social Shareable
Columbia students have an expensive Nutella habit
Columbia University officials may be regretting making Nutella part of regular dining-service offerings. Since the treat was put on the menu in February, the school has gone through 1,200 pounds each week. At that rate, the university could be facing an annual bill of $250,000 for Nutella alone -- enough to buy 58,275 jars of the chocolatey treat, or to fully fund the studies of four undergraduates, this article estimates. It is unclear whether students are actually consuming that much Nutella in the dining halls or if they are taking some away for later. BuzzFeed (3/7)
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival through Tuesday in Austin, Texas, and we need your help! SXSW has too many must-see events for our staff to cover, so we're turning to readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on social media, leadership, finance, food and beverage or education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
The bigger opportunity for Facebook is in cracking the relevance nut."
-- Travis Katz, founder of Gogobot, as quoted by The New York Times
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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