| Knowledge for new solutions from the American Press Institute |  |
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- AOL posts rare rise in revenue, breaks out media results for first time
AOL's revenue net income increased 57% during the fourth quarter, in part because of proceeds from an asset sale. This marks the first quarter of growth for the company in eight years. The company also posted results for its media properties for the first time, with the division showing a 4% increase in revenue, but a 37% decline in Ebitda, owing to steep investment costs. The Wall Street Journal
(2/8)     
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- Storm offers another test of newsrooms' use of RebelMouse
The snowstorm that blanketed the Northeastern U.S. has provided newsrooms with another opportunity to experiment with the aggregation tool RebelMouse. Some newsrooms are building on their experience with using RebelMouse to cover New York City's Fashion Week and the World Economic Forum in Davos, Switzerland. While some observers noted that the tool can be difficult for newcomers to use, others praised it for ensuring a steady stream of fresh content from social networks. Poynter.org/Top Stories blog
(2/8)
- Is "cost per hour" the media metric of the future?
As the media world becomes more digital, both consumers and content providers will begin to evaluate the worth of content by dividing the content's cost by the time spent consuming it, writes David Justus, principal at digital media consultancy contentcurrents.com. Consumers may not explicitly consider this cost-per-hour ratio in deciding what content to pay for; it will inform their sense of value, he notes. When content providers use social tools tool to increase the amount of time a customer spends with a media brand, they're effectively lowering their cost per hour, he notes. GigaOm
(2/10)
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- Web users aren't making a beeline for Vine
Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes. eMarketer
(2/8)
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- What EveryBlock's demise says about hyperlocal
The late hyperlocal news site EveryBlock was flawed, but even so, the site's users lamented its demise, writes Jeff Sonderman. The site pioneered many areas of data journalism that other news sites must now carry on. The last great hyperlocal experiment -- AOL's Patch -- is still struggling, however, with no relief in sight. "It’s easier to imagine the editorial and community solutions than the business solutions that would financially support the people and technology it takes to do this well," he writes. Poynter.org/MediaWire blog
(2/8)
| API News and Events | | |
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- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
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 | The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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| | Recent Business of News SmartBrief Issues:
- Friday, February 08, 2013
- Thursday, February 07, 2013
- Wednesday, February 06, 2013
- Tuesday, February 05, 2013
- Monday, February 04, 2013
| | | Lead Editor: Jesse Stanchak
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