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| Marketing Trends & Research | | |
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- B2B marketers use many tactics in their digital-analog mix
B2B marketers are engaging customers with a wide variety of tactics, including in-house e-mail marketing at 98%, search engine optimization at 94%, and print, radio and TV ads at 50%, according to an Eloqua, CMO.com and Software Advice survey. Third-party lead originators produce the most high-quantity leads, with in-house e-mail marketing and print, radio and TV relied upon most for lower-volume needs. "Chasing down high-quality leads requires a mix of digital savvy and old-fashioned legwork," this article notes. eMarketer
(2/12)       
- Selling digital ads is almost too easy
The digital advertising business is seeing consistent double-digit growth. However, all that easy money isn't necessarily good for the industry, writes Randy Kilgore. It's important to have a plan, and not to lose the urge to improve one's offerings and keep on innovating, Kilgore writes. "When every check comes in, and you're fat and happy, it's natural to think: why work harder?" he warns. Advertising Age (tiered subscription model)/DigitalNext blog
(2/12)
| Company Watch | | |
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- Microsoft reveals 4 "impressive" in-app ads for Windows 8 tablets
Microsoft is hoping to set its Windows 8 platform apart with the unveiling of four new in-application ad campaigns for tablets -- a Delta ad within NBC News' app, a Jeep campaign within AccuWeather, Ford within the Chicago Tribune app and Paramount's "Jack Reacher" within the BBC Top Gear app. The strategy "is part of an overall shift away from selling pre-packaged media to buyers," writes Mike Shields. "The results are impressive. ... Microsoft seems to have unleashed the creative potential of tablet ads," he writes. Adweek
(2/12)
- Facebook eyes sharing of workout-, book- and movie-focused content
Fitness, books and movies will form the backbone of shareable content this year, said Facebook's vice president of partnerships, Dan Rose, at the All Things D conference. A variety of tools exist for users to share their media consumption and activities, and more such tools are likely on the way from TV providers, he said. Adweek
(2/12)
| Agency News | | |
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- Omnicom's U.S. revenue outweighs weaker eurozone results
Omnicom cited a stabilizing macroeconomic environment for its fourth-quarter revenue growth in the U.S., up 5% year-over-year to $2.03 billion. International revenue slipped slightly on weakness in the eurozone. "Our large European markets like Russia continued to perform largely well while the U.K., France and Germany remained weak and in aggregate the eurozone markets were down 3.7%," said Randall Weisenburger, executive vice president and chief financial officer. Reuters
(2/12)
| Marketer News | | |
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- Mobile ads help rev up automakers' brand recall
Automakers are scoring better brand recall with mobile video ads than with broadcast or desktop Web video ads, according to Nielsen data. A GMC campaign with mobile application maker Tapjoy enjoyed a brand recall of 42%, compared with an industry average of 27% for broadcast and 17% for traditional online ads. "What this data shows is that mobile video ads are a viable, and perhaps more importantly, an effective advertising alternate to TV commercials and online videos," said Tapjoy Chief Marketing Officer Peter Dille. MediaPost Communications/Online Media Daily
(2/12)
| Interactive Media | | |
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- Swimsuit models emerge from the background in Lexus spread
To illustrate that the Lexus IS "Blends Out" in a crowd, the Team One agency has created an interactive ad within the Sports Illustrated swimsuit issue that comes alive with swimsuit models when users scan QR codes. "The models don't really do much when they become animated, but anything more than a sway and a strut is probably asking too much," writes Tim Nudd. Adweek/AdFreak blog
(2/12)
| IAB News | | |
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- Want to know more about the IAB Digital Media Sales Certification?
The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website.
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| Position Title | Company Name | Location |
| Digital Marketing Manager | NCC Media | New York, NY |
| Ad Operations Manager | Spiceworks | Austin, TX |
| Manager, Client Services-Sales Planning | Pandora Internet Radio | Oakland, CA |
| Director of Sales, East Coast | deviantART | New York, NY |
| Audience Development Manager | SmartBrief | Washington, DC |
| CHEMICALS EDITOR | SmartBrief | Washington, DC |
| Project Manager, Digital Media Products & Development | SmartBrief | Washington, DC |
| Senior Account Executive, East Coast | TheStreet, Inc. | New York, NY |
| Retail Sales Director - Digital Media & Targeting | Datalogix | Multiple Locations, United States |
| Account Executive, Digial Media | Datalogix | New York City, NY |
| Senior Manager, Mobile & Video | Datalogix | New York City, NY |
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| Click here to view more job listings. |
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