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December 11, 2012
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News for mobile marketing professionals

  Top Story 
  • Super Bowl advertisers snap up second-screen inventory
    Online advertisers have already snapped up almost all the inventory available for the live-streaming of the next Super Bowl, says David Morris of CBS Interactive. The ads will be designed for second-screen viewing, with video commercials shown during breaks in the game, and "companion" advertising placed around the online video player. "The online inventory is nearly sold out at this point. We only have a few packages remaining," Morris says. Advertising Age (tiered subscription model) (12/10) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Arm & Hammer taps mobile coupons to drive holiday sales
    Arm & Hammer baking soda is offering a $10-off coupon for to customers who use their mobile device to provide proof of purchase. The campaign is powered by Snipp Interactive's Mobile Purchase Validation, designed as a cost-effective solution for marketers and providing ease of use, immediacy and transparency for customers. Mobile Marketing Magazine (12/10) LinkedInFacebookTwitterEmail this Story
  • extends app line to Kindle Fire
    Amazon's Kindle Fire tablet can now be used to book and manage hotel reservations with a free application from Priceline's, complementing the site's existing iOS and Android apps. The app "enables our customers to easily make and access their hotel and accommodation bookings anywhere, anytime via their Kindle Fire devices, and offers the full functionality and features of other mobile apps, including cross-platform synchronization via the user's account," said Anoeska van Leeuwen, director of communications at (12/11) LinkedInFacebookTwitterEmail this Story
  • Demonstration videos are at heart of Unilever Dove mobile campaign
    Short videos that show how Unilever's Dove products stack up against major competitors are the centerpiece of a mobile campaign offered via Apple's iAd network. Consumers tapping on the ad go to a site where they can view a succession of comparison tests by shaking their device to progress from one video to the next. They can also click through to buy Dove products from select major online retailers. Mobile Marketer (12/11) LinkedInFacebookTwitterEmail this Story
  • Heineken engaged mobile users for summer concert series
    Heineken leveraged its five-city summer concert series with a mobile campaign that kept users tuned in to information about the events and eligible for invitations. Tickets could either be printed or contained on users' phones for scanning at the door. Once at the event, users could use their devices to win prizes and access content. Mobile Marketer (12/11) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Mobile is among the top technologies for business investment
    Mobile technology ranks just behind business analytics among the top four technologies that businesses plan to focus on over the next three to five years, according to an IBM report. And almost 7 in 10 companies surveyed said they planned to boost mobile spending in the next two years, with more than a third indicating that investment would grow at least 10%. Mobile Marketing Magazine (12/10) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  Making It Work 
  • Why iOS 6 is a big deal for mobile marketers
    Apple's latest mobile operating system, iOS 6, introduces the Advertising Identifier, a cookie-like tag that offers device-specific tracking, while still allowing consumers the ability to opt out. That's a big deal for marketers and puts pressure on Google to come up with a similar solution for Android-based devices, writes Scott Swanson. "Behavioral targeting in mobile (without using personally identifiable information) had been a pipe dream, but now it's a very immediate and promising reality," he writes. MediaPost Communications/Mobile Marketing Daily (12/10) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  MMA News 
  • Webinar: Mobile Video A Huge Opportunity for Brand Engagement (Today)
    The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a growth opportunity for publishers and advertisers, so don't miss this opportunity to understand what it means for you. Register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation, visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Director, Media StrategyCablevisionBethpage, NY
Director, Consumer Online MarketingCablevisionBethpage, NY
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Online Advertising ManagerZendeskSan Francisco, CA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

Put a grain of boldness into everything you do."
--Baltasar Gracián,
Spanish writer

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