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November 6, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Custom news sites give big brands a digital megaphone
    Big brands such as General Electric, Target and Barneys are now running their own news websites, featuring media-rich, brand-focused content. The platforms let brands focus on telling compelling stories without worrying about condensing their message into a 30-second TV spot or tiny display ad, says communications executive Alexander Jutkowitz. "The digital world has made me far less cynical because it allows you to create the best content possible, and to have an audience for it," he adds. Business Insider (11/5) LinkedInFacebookTwitterEmail this Story
The State of Email Marketing for Agencies
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  • Report: Consumers don't trust native social-media ads
    Native social-media ads such as Facebook‘s Sponsored Stories and Twitter’s Promoted Tweets are more effective than standard display ads -- but are also seen as misleading and untrustworthy by consumers, a new study suggests. A survey by MediaBrix and Harris Interactive found that 45% of Twitter users and 57% of Facebook users found promoted-content ads misleading, and that 86% of social networkers found native video ads to be misleading. Forbes (11/5) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Successful Facebook campaigns are about more than just marketing
    Brands need to get their marketing teams and their community-management teams working more closely in order to maximize returns from their investments in Facebook, writes Jared Belsky. Social ads are an essential part of winning attention on Facebook, but paid media won't keep fans' attention once they arrive on your brand page, Belsky explains. "Approaching Facebook solely as a vehicle for driving more fans, with no strategy for keeping them engaged, is not a roadmap for success," he writes. Advertising Age (tiered subscription model)/DigitalNext blog (11/5) LinkedInFacebookTwitterEmail this Story
  • Home Depot mobile campaign looks to bring people to the store
    Home Depot offers mobile users immediately relevant information in their latest mobile campaign, which leverages location-based technology. By tapping on the ad on The Weather Channel's iPhone application, consumers can find the nearest store and search for the product they want. Users are also invited to offer feedback. (11/5) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • How to make the most of your users' JavaScript engines
    Web developers need to understand the JavaScript engines that underpin their users' browsers, writes Addy Osmani. Systems such as Google's V8, Firefox's SpiderMonkey and IE's Chakra all handle code differently and optimize -- or not -- in different ways, so it's important to understand their quirks in order to hone your applications' memory usage and performance. (11/6) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Upper-case letters? A capital idea, designers say
    Designers have long been taught to be wary of overusing capital letters -- but there's still a place for upper-case text in good Web design. All-capped text can be more striking and bold than lowercase lettering, although it's still important to show some restraint and to avoid capitalizing big blocks of text, this article notes. SiteReviver (11/6) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Local ad business is booming as smartphone usage rises
    Local advertising is booming, according to data from BIA/Kelsey. Local mobile advertising is performing particularly strongly as smartphone usage increases and could account for 58% of all mobile advertising by 2016. ClickZ (11/5) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best social media advertising campaigns to be named by Web Marketing Association
    Marketers using marketing and ad campaigns on social media networks, like Facebook and LinkedIn, to engage consumers is exploding. The Web Marketing Association judges will select the best social media advertising campaigns in 86 industries as part of their 10th annual international Internet Advertising Competition Awards. Companies or agencies wishing to nominate their work for consideration may do before the deadline of Jan. 31, 2013. LinkedInFacebookTwitterEmail this Story
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--William Gibson,
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