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January 25, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Why trust is key for business partnerships
    As in a marriage, trust is a key element in building successful business relationships, according to Greg Gottesman of Madrona Venture Group. Doc Sheldon writes that although you'll sometimes disagree with your business partners, it's important to always treat them with respect. "In any relationship, once either party takes an adversarial position, things have already started going south." B2C Marketing Insider (1/23) LinkedInFacebookTwitterEmail this Story
  • PayPal plans to revamp its anti-fraud system
    PayPal's anti-fraud policies, which allow the company to freeze funds when suspicious activity occurs, can be a headache for small businesses that may be forced to wait a long time to access their money. PayPal is now saying it will overhaul its system, but it's not yet clear exactly how it will do so. "These are not minor -- these are aggressive changes," said Anuj Nayar, the company's senior director of communications. "This is a fundamental shift in our business operations." FindLaw/Free Enterprise blog (1/23), CNNMoney (1/21) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • You're missing out if your website lacks these elements
    If you want to generate more leads on your website, think about adding videos, customer testimonials and a comments section to your site, advises Chris Hamilton. Also, consider using Google Analytics to learn more about your Web traffic. "As they say in Marketing, you can't measure what you don't know," he writes. Small Business Trends (1/23) LinkedInFacebookTwitterEmail this Story
  • How to achieve your social media marketing goals
    To generate a return from your social media marketing, you must start by establishing trust, writes John Jantsch. It's a good idea to use a two-step process for distributing the marketing content you have created, he writes. "The first step in this systematic approach is to create and share valuable content with no gate or requirements," he writes. "Then you may offer readers that consume this content even more content when they Like your page or visit a landing page to sign up for more updates." Duct Tape Marketing (1/21) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
 
  • It's time to start taking employee problems seriously
    Some companies refuse to address individuals' "pain points" to avoid setting a potentially costly precedent, writes Laura Vanderkam. That's a false economy, she argues: If your turnover increases or your workers' productivity drops, you'll wind up paying far more than if you'd simply fixed the problems. CBS MoneyWatch (1/23) LinkedInFacebookTwitterEmail this Story
  • 4 tips for creating a good filing system
    Poor organization can cause problems for your business, so it's important to have an effective filing system. Create a simple system that fits the needs of your company, experts advise. "The biggest problem I see is letting [your] employees design your system," said Angela Wallace, president of the National Association of Professional Organizers. "They will create what works for them, not what works for the business." Entrepreneur online/The Daily Dose blog (1/23) LinkedInFacebookTwitterEmail this Story
  • Legal minefields to avoid during exit interviews
    Interviewing a departing employee can provide useful information for your company, but there are certain steps you should take to ensure you don't end up in legal trouble, writes Andrew Lu. Get the employee's permission for the interview, and try to maintain a neutral tone as you discuss his or her departure. Also, create a list of questions to use during exit interviews, and try not to stray too far off the script. FindLaw/Free Enterprise blog (1/22) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • What you should know about asset protection
    There are legitimate ways to protect your assets -- forming a corporation is one -- but there are also some questionable techniques being used, writes Steve Parrish. It's important to remember that asset-protection techniques sometimes have drawbacks and that asset protection is a preventive measure, he writes. "If you're worried that you may have a claim against your business or personal assets someday, now is the time to consider protection strategies," he writes. Forbes (1/23) LinkedInFacebookTwitterEmail this Story
  • 4 ways to boost your credit score
    You can improve your credit score by paying your bills in a timely manner, reviewing your credit reports and maintaining a sustainable level of spending, writes Robert Moskowitz. "That's easier said than done in some circumstances, but living -- and running your business -- within your means is guaranteed to build and maintain a high credit score," he writes. Intuit Small Business Blog (1/21) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • What to do if you've been scammed
    BBB has warned consumers about a Florida-based business that has received complaints from customers related to offers of gift cards and gas cards. If you think you've been ripped off by a company, you generally should refrain from contacting the scammer directly. Instead, work with your credit card company to resolve the issue, and notify the Federal Trade Commission about the scam. The Idaho Statesman (Boise) (1/24) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
In youth we learn; in age we understand."
--Marie von Ebner-Eschenbach,
Austrian writer


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