| Latest news on mobile apps |  |
| Industry Highlights
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- 4 ways to improve the odds of striking app-sales gold
Taking aim at an underserved category that's largely free of big players is one of the four tips for creating moneymaking applications from TabTale co-founder Sagi Schliesser. Concentrate your time on making the app experience stand out or all the marketing in the world won't be able to help. Avoid the shady practices of Android and Apple rule-breakers, and don't ignore the complexities of the new app environment, where constant updating and analytic and promotional efforts must be considered. CNET
(12/3)
    
| Marketing & Monetization
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- Analysis: Mobile AdBlock Plus could end up helping the industry
AdBlock Plus' migration from the desktop to Android devices could spell trouble for mobile advertising and cause developers to rethink how they create applications, Geoff Duncan writes. But some mobile ads are truly annoying in a space where data are at a premium, and since AdBlock only goes after the worst forms of advertising, the blocking of some of the worst offenders might preserve the ads that most consumers like such as coupon offerings. Digital Trends
(12/3)
- Universal gives movie fans options to stay up to date
Universal Pictures has created a mobile campaign for the comedy "This is 40," with ads running in the Flixster application. Clicking on ads drives consumers to a mobile-optimized Web page for trailers, ticket sales through Fandango and the opportunity to sign up for SMS reminders of the film's opening as it approaches. MobileCommerceDaily.com
(12/4)
| Wireless Ecosystem
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- Asus seeks tablet and notebook dominance
 Asustek Computer, the big supplier of motherboards and manufacturer of laptops, aspires to become the world's biggest producer of notebook and tablet computers, Eva Dou writes. It may have a chance at seriously challenging Apple and Samsung Electronics due to the popularity of its Nexus 7 tablet and Vivobook notebook, she notes. The Wall Street Journal/Digits blog
(12/3)
| Marketers Needs
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| Developer Corner
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| Public Policy
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- Facebook puts future user voting on privacy to a vote
Facebook is conducting a vote on whether users should get to vote on privacy changes in the future. Facebook says if 30% of its 1 billion-plus members vote in favor of being polled, the social network will continue to grant them binding authority on such thorny issues as data sharing with future polls. If the vote comes up short of the 30% mark before voting closes Dec. 10, Facebook will consider the poll's result nonbinding. Bloomberg Businessweek
(12/3)
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Adobe Systems has introduced a suite of tools for game developers, hosted in the Adobe Creative Cloud. The portfolio includes Adobe Scout, which is touted as helping deliver faster, more realistic action in games. 
