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December 4, 2012
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Latest news on mobile apps

  Industry Highlights 
  • 4 ways to improve the odds of striking app-sales gold
    Taking aim at an underserved category that's largely free of big players is one of the four tips for creating moneymaking applications from TabTale co-founder Sagi Schliesser. Concentrate your time on making the app experience stand out or all the marketing in the world won't be able to help. Avoid the shady practices of Android and Apple rule-breakers, and don't ignore the complexities of the new app environment, where constant updating and analytic and promotional efforts must be considered. CNET (12/3) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Analysis: Mobile AdBlock Plus could end up helping the industry
    AdBlock Plus' migration from the desktop to Android devices could spell trouble for mobile advertising and cause developers to rethink how they create applications, Geoff Duncan writes. But some mobile ads are truly annoying in a space where data are at a premium, and since AdBlock only goes after the worst forms of advertising, the blocking of some of the worst offenders might preserve the ads that most consumers like such as coupon offerings. Digital Trends (12/3) LinkedInFacebookTwitterEmail this Story
  • Universal gives movie fans options to stay up to date
    Universal Pictures has created a mobile campaign for the comedy "This is 40," with ads running in the Flixster application. Clicking on ads drives consumers to a mobile-optimized Web page for trailers, ticket sales through Fandango and the opportunity to sign up for SMS reminders of the film's opening as it approaches. (12/4) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Asus seeks tablet and notebook dominance
    Asustek Computer, the big supplier of motherboards and manufacturer of laptops, aspires to become the world's biggest producer of notebook and tablet computers, Eva Dou writes. It may have a chance at seriously challenging Apple and Samsung Electronics due to the popularity of its Nexus 7 tablet and Vivobook notebook, she notes. The Wall Street Journal/Digits blog (12/3) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  Developer Corner 
  Public Policy 
  • Facebook puts future user voting on privacy to a vote
    Facebook is conducting a vote on whether users should get to vote on privacy changes in the future. Facebook says if 30% of its 1 billion-plus members vote in favor of being polled, the social network will continue to grant them binding authority on such thorny issues as data sharing with future polls. If the vote comes up short of the 30% mark before voting closes Dec. 10, Facebook will consider the poll's result nonbinding. Bloomberg Businessweek (12/3) LinkedInFacebookTwitterEmail this Story
It is astonishing what force, purity and wisdom it requires for a human being to keep clear of falsehoods."
--Margaret Fuller,
American journalist and women's rights activist

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