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February 22, 2013News for travel agents

  Business and Industry Watch 
  • Airlines push price increases for business-travel tickets
    Delta Air Lines has begun the airline industry's fourth attempt this year to raise ticket prices, increasing its airfares for domestic trips purchased within seven days of the flight by up to $10 per round trip. The price increase, directed at business travelers, has been matched by several carriers, including Southwest Airlines with its own limited fare increase. USA Today (2/21) LinkedInFacebookTwitterEmail this Story
  • Scenic Cruises sees 2014 debut for Scenic Gem
    Scenic Cruises says it will launch its new river cruise vessel, the 129-passenger Scenic Gem, in 2014. The ship will make its debut in Europe with an 11-day cruise from Paris, with port calls in French destinations including Honfleur, Caudebec-en-Caux, Conflans and Rouen. Travel Weekly (2/21) LinkedInFacebookTwitterEmail this Story
  • Other News
New long-haul Business Class on airberlin
Airberlin's long-haul customers can now enjoy ultimate comfort in the newly refurbished Business Class. The upgrades have made flying even more comfortable. The new Business Class features a full-flat bed with massage function, multi-course gourmet meals, a wide selection of wines and spirits, personal in-seat entertainment system and much more. Learn more about airberlin's Business Class.
  Trends and Technology 
  • More than $100B was spent on online travel in 2012, report says
    U.S. travelers spent more than $100 billion in 2012 on online travel booking, according to a report from ComScore. Last year was the first time the amount exceeded $100 billion, and e-commerce sales for travel grew by 9% on a year-over-year basis. CNET (2/20) LinkedInFacebookTwitterEmail this Story
  Consumer Travel News 
  • History-rich Sri Lanka is ripe for exploration
    Renewed peace in Sri Lanka has once again opened opportunities for tourism in the country, this feature says. Sri Lanka boasts of six UNESCO World Heritage Sites, inviting natural vistas and a rich history covering 125,000 years. TravelAge West (2/18) LinkedInFacebookTwitterEmail this Story
  Regulatory and Legislative 
  Best Practices 
  Small-Business Strategies 
  • A better way to think about your target audience
    You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name and understanding his or her habits and preferences and what motivates them. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?'" Inc. online (free registration) (2/20) LinkedInFacebookTwitterEmail this Story
  • How to stop revolving-door employment
    Keeping workers happily engaged on the job is key to keeping them around, and ensuring they have a good relationship with their bosses is the first step, writes James Duval, who heads technology and electronic entertainment at GKBC. Duval also recommends providing enjoyment and challenge on the job, smoothing out office stress and making sure workers' values line up with those of the company. B2C Marketing Insider (2/20) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • Detailed cruise data available on the Maritime Administration's statistics page
    The Maritime Administration tracks cruise data for North America. This government agency publishes data on cruise by departure, destination, cruise line and by cruise length. This resource is available free of charge. The information provided by the Maritime Administration is very useful for understanding trends in cruising, including growth in the industry by cruise line and passenger. Additionally, ASTA maintains a resource page on the cruise industry where updated data from the Maritime Administration is posted as it is made available. LinkedInFacebookTwitterEmail this Story
  • Invest in your business: Join ASTA today
    On Jan. 1, ASTA's U.S. Travel Agent membership transitioned to a company membership. Now ASTA membership benefits can be extended to all employees of ASTA member agencies. Whether you have 3 or 300 employees, an ASTA membership now extends valuable and critical industry resources to your entire company. ASTA provides you and your staff the insight needed to remain competitive in this fast-paced, ever-changing industry. Join ASTA today and equip your employees with the tools they need to succeed. LinkedInFacebookTwitterEmail this Story
Learn more about ASTA ->Resources  |  Conferences  |  Consumer Travel Information  |  Join ASTA

You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer

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