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November 2, 2012
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Problem. Solved. 
  • Sandy could boost sales for some small businesses
    Hurricane Sandy slammed some small businesses, but others might experience a sales surge because of the storm. "Any time we have an event like this, we see a spike in business," said James Shea, founder of EssentialPacks, which sells disaster relief kits. However, marketing in the wake of a disaster is a delicate proposition. Inc. online (free registration) (11/1) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 ways your company can tap into Election Day excitement
    Your business might be able to benefit from the media attention surrounding Election Day by running a special promotion or informing the community about the issues at stake, Tim Parker writes. Also, use election season as an opportunity to learn more about your customers. "While voting dominates the media, use the theme to collect new customer data," he writes. "Leverage people's 'voting' mind-set to conduct market research." Intuit Small Business Blog (10/31) LinkedInFacebookTwitterGoogle+Email this Story
  • How to build a website your customers will love to visit
    If you want your website to stand out from the pack, it's important to include a blog, showcase your brand's unique personality and provide your contact information. "Your prospects have a huge array of websites to choose to visit -- and buy or learn from," Sonja Jobson writes. "You have to give them good reasons to choose yours." You should also provide valuable content and concentrate on making your site simple to use. MarketingProfs (11/1) LinkedInFacebookTwitterGoogle+Email this Story
Recognition Culture: MVP of Employee Experience
Employees will consistently go the extra mile for a company if recognized for a job well done. After all, what gets recognized, gets repeated. If you're looking to understand more about the importance of recognition to company culture and discover techniques to help your company leverage recognition to deepen employee engagement, check out the "Recognition Culture: The MVP of Employee Experience" eBook to learn more.
  • The problem with telling your employees how to vote
    Some CEOs have written letters to their employees attempting to influence their decisions in the upcoming election, but these communications are unwise, Margaret Heffernan writes. "Personally, I've never found attempting to intimidate the people who create my wealth to be a particularly inspiring way to get them to do a better job every day," she writes. CBS MoneyWatch (11/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Highly effective hiring managers follow these rules
    People who have been successful in industries unrelated to your company should be more coveted than are those who can merely boast experience, writes Geoffrey James, who offers seven rules to govern hiring decisions. The first rule: "If you don't know exactly who you're looking to hire, it's stupid to actually hire somebody," James writes. Inc. online/Sales Source blog (free registration) (10/30) LinkedInFacebookTwitterGoogle+Email this Story
  • How to write invoices that encourage customers to pay
    Research from FreshBooks reveals your customers are more likely to pay if you're polite -- inserting a simple "thank you" into your invoice can go a long way. Customers might be more likely to pay you if you indicate you will charge interest for late payments, but they will also tend to pay slower, the company found. Inc. online/Start It Up blog (free registration) (10/31) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • 3 things small businesses need to do in November
    With the year quickly drawing to a close, now is a good time to prepare for employee reviews, consider participating in Small Business Saturday and plan your holiday party, Deborah Sweeney writes. "In addition to prepping for the holiday party, establish bonuses and incentives for all company departments this year," she recommends. Forbes (11/1) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Did you get robbed by masked children?
    Halloween trick-or-treating brings out the worst in small children, researchers say. Putting on a mask makes children much more likely to steal candy and cash when given the opportunity -- and designating an anonymous leader made the problem worse, researchers found. "[T]hey simply turned the bowl over, divided all the candies up, put it in their bags and left," says researcher Scott Fraser. "They robbed us blind." National Public Radio/The Salt blog (10/31) LinkedInFacebookTwitterGoogle+Email this Story
Never be afraid to hire somebody smarter or better looking than you."
--Geoffrey James, author of "How to Say It: Business to Business Selling," writing at Inc. online's Sales Source blog
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.

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