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March 5, 2013
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News about digital retail commerce

  Top Story 
  • Survey: Same-day delivery won't win online shoppers
    Online retailers rushing to embrace same-day delivery may want to put on the brakes, suggests a new survey from Boston Consulting Group that found that most U.S. consumers find the feature too expensive. "The demand for this service and the willingness to pay do not match the cost of providing it," Boston Consulting Group partner Rob Souza said. Reuters (3/5) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  New Media & Technology 
  • IBM shopping app implements AR technology
    IBM demonstrated a comparison-shopping application that makes use of augmented-reality technology to bring a Web-like experience to shopping in a bricks-and-mortar store. "The same experience people expect online is available in the store," said IBM Research's Amnon Rebak. IBM is testing the app with a U.K. retailer and hopes to bring the technology to U.S. retailers as well, Rebak added. CNET (3/4) LinkedInFacebookTwitterEmail this Story
  • Report: Some mobile retail apps could use a facelift
    Mobile is expected to account for one-quarter of all retail sales by 2014, but retail applications are not foolproof, with crashes topping the list of consumer complaints, according to the Xtreme Labs Retail Apps Report. "Apple OS devices, 22%, and Android, 21%, lack in physical appearance. The report notes that some of the retailers with poorly designed sites, like Barnes & Noble, Bed Bath & Beyond, or Kohl's, could easily redesign then," Laurie Sullivan writes. MediaPost Communications/Online Media Daily (3/4) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Why Instagram is a hit for Urban Outfitters
    Urban Outfitters says Instagram can easily engage consumers, outpacing other social media. The retailer has a program in which consumers are invited to snap pictures of themselves in Urban Outfitters clothing, with the images to be posted on Twitter or Instagram and included in the company's catalog. The company also uses the Twitter video application Vine to tout its brand. "Instagram for us is huge -- the engagement on Instagram is through the roof. Just looking earlier today, we posted a picture of shoes in the office, and it got 40,000 likes on Instagram immediately," said Steve Hartman, managing director of direct and marketing. MobileCommerceDaily.com (3/5) LinkedInFacebookTwitterEmail this Story
  • ShopSavvy works with Capital One on personalized deals
    Price-comparison application ShopSavvy is expanding into the deal arena, partnering with credit card provider Capital One on a feature that offers personalized deals to customers who add their Capital One card to ShopSavvy's mobile wallet. TechCrunch (3/4) LinkedInFacebookTwitterEmail this Story
  • As mobile space evolves, Best Buy, Facebook upgrade
    Mobile is a young platform and, as such, is changing rapidly, challenging even the mobile-savviest marketers along the way to continually upgrade their offerings, writes Chantal Tode. Best Buy is planning major spending in the space this year. Facebook, meanwhile, is preparing to introduce a new look for its newsfeed on mobile. Mobile Marketer (3/5) LinkedInFacebookTwitterEmail this Story
  Interactive Advertising 
  • Mobile devices at hand as affluent shoppers watch TV
    Almost two-thirds of affluent consumers regularly multitask with mobile devices while viewing television, according to a Mendelsohn survey. Experts say the survey suggests that strong multiplatform campaigns are more important than ever for brands looking to reach wealthy customers. "It is a multichannel world, so brands need to respond by being in all channels and understand how to stay true to their brand strengths and values in each channel," said Steve Kraus, San Francisco-based chief research and insights officer for Ipsos MediaCT's audience-measurement group. Luxury Daily (3/4) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  • Rockefeller takes second shot at "Do Not Track" legislation
    Sen. Jay Rockefeller, the West Virginia Democrat who chairs the Senate's commerce committee, has reintroduced legislation that would allow consumers to opt out of being tracked online. Rockefeller said the legislation was needed because advertisers couldn't be trusted to regulate themselves effectively. "My bill gives consumers the opportunity to simply say 'no thank you' to anyone and everyone collecting their online information. Period," he said. Adweek (2/28) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • 5 things retailers need to know about the retail organization of the future
    A members-only webinar on March 27 will review key findings from a new Shop.org study conducted with more than 40 retail executives, including heads of e-commerce, CIOs, CMOs, HR leads and CEOs. The study provides a snapshot of challenges and approaches by retailers in managing the influence of digital on their businesses, including how multi-brand companies or global brands are developing and using a shared services model. Learn more or register. LinkedInFacebookTwitterEmail this Story
 
 
  • 7 reasons retailers' messages are missing the inbox
    Return Path's latest Global Email Deliverability report revealed inbox placement rates dropped 5% from 2011, showing that what might have worked a few months ago does not work today. A white paper by Listrak in the Shop.org library identifies seven reasons that could be causing e-mails to be de-prioritized, bulked or blocked by recipients altogether. Download the whitepaper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor


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