| August 9, 2011 |
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- 5 success secrets from the "Millionaire Matchmaker"
Patti Stanger quit as marketing director at a dating service to work full-time on her company, Millionaire's Club, a matchmaking service geared toward the wealthy. Now Millionaire's Club is featured in a show on Bravo, and Stanger claims to have a 99% success rate in helping clients find partners. She says creating a culture of honesty in her company, finding a niche and developing a genuine social media presence are among the secrets to her success. CNNMoney.com
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- What tech startups need to know before they look for a PR firm
If you want to become the next Amazon or Google, a lot of your success will hinge on the ability to use the media to help spread the word, public relations expert James Crawford writes. Technology startups looking for a PR agency should remember that there are many choices out there, so they should find an agency that they match up well with and that has journalistic savvy and formidable sales skills. CustomerThink
(8/8)
- 9 phrases to avoid if you want to sell your business
Using consultancy terminology to identify what your business does can turn potential buyers off, because in the world of mergers and acquisitions, consultancies generally aren't viewed as having value, John Warrillow writes. Use the word "contract" instead of "engagement," and avoid the words "deliverables" and "deck." Most obviously, don't call your company a "consultancy," Warrillow writes. Inc.com
(8/5)
- Why you should consider financing capital equipment
Borrowing against capital equipment such as servers and computers can be a more effective way to raise money than through equity capital or through other kinds of loans, venture capitalist Fred Wilson writes. By borrowing against equipment, "[t]he risks and rewards are well aligned for both the lender and the borrower and it makes sense for both parties," Wilson writes. A VC blog
(8/8)
- How to build credibility when you lack experience
Young entrepreneurs have the added burden of having to build credibility without a strong record of experience when they're trying to start a business, writes Jane Porter. The best way for young people to start doing this is to focus on becoming good at a single thing, to build the business online and to always deliver on promises, Porter writes. Entrepreneur.com
(8/8)
- 6 ways to tell whether your business idea will sink or swim
There are a few questions that you should ask to determine whether your big idea is going to pay off in the long run, Jeanette Mulvey writes. Find out whether someone is already selling your product to gauge whether there is a demand for your idea. If someone is selling it, the next question is whether the market is saturated. Also, ask whether your product is priced right and whether you have a flexible business plan. BusinessNewsDaily.com
(8/8)
 | [C]onsultancies are not usually valuable businesses because acquirers generally view them as a collection of people who peddle their time on a hamster wheel."
--John Warrillow, entrepreneur and angel investor, writing at Inc.com
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