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December 5, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • The challenge of tracking trust in the corporate world
    A number of groups are working to study trust in the business world, writes Bahar Gidwani, CEO of CSRHub. One technique that is unlikely to promote trust is aggressive auditing, Gidwani notes. "In fact, excessive auditing by customers can destroy trust for the same reason that 'stop and frisk' policies in some U.S. cities have been criticized," he writes. (11/29) LinkedInFacebookTwitterEmail this Story
  • How all that coffee could help your health
    Research indicates there might be a host of health benefits associated with drinking coffee. Drinking coffee might help relieve pain, lower the chance of developing diabetes and decrease the incidence of depression, studies have found. However, one study suggested there might be a link between drinking a lot of coffee and developing glaucoma. The Atlantic online (11/30) LinkedInFacebookTwitterEmail this Story
  • A road map to Internet safety for small businesses
    Small businesses have a variety of tools at their disposal to protect their networks from intrusion, but experts say fending off cybercriminals entails more than building a strong wall to keep them out: It also requires someone to oversee it. All the antivirus and antimalware software in the world is no good if hackers are let in the door. Commentator Nathan Segal offers tips for avoiding Internet scams that lure unsuspecting users to download malicious software, reveal passwords and give up private information. His advice includes using hosting security tools and password-protection services. (12/4) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • How to use, not abuse, Twitter for business communications
    Businesses using Twitter should think of it as a conversational medium -- not a medium for one-way promotion, too much retweeting or retweeting yourself out of misplaced pride, Ilana Bercovitz writes. Appreciating brand mentions appropriately, keeping hashtags to a minimum, and avoiding robot posts and generic questions are among the other tips offered in this article. Small Business Trends (11/30) LinkedInFacebookTwitterEmail this Story
  • Can't-miss content-marketing trends
    Even if your content-marketing strategy is working at the moment, a number of changes might be coming that could affect its performance, John Paul Nettles writes. Marketers should track key metrics, cater to mobile viewers and ensure they are distributing high-quality content. (12/3) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Why good bosses don't get impatient
    Good leadership includes the ability to control the things you are able to while not worrying about things beyond your influence, John Baldoni notes. "We cannot control what happens to us, but we can control how we respond to it," Baldoni writes. SmartBrief/SmartBlog on Leadership (11/30) LinkedInFacebookTwitterEmail this Story

  • The value of a diverse workforce
    Promoting diversity in the workplace can help you gain new insights into your business and the marketplace, according to Kristina Chung, a partner at Ropers Majeski Kohn & Bentley. "Having a diverse workforce increases your own understanding of the greater world beyond," she said. It's also important for companies to review their nondiscrimination policies regularly to make sure they are complying with the law, she said. Smart Business (12/2012) LinkedInFacebookTwitterEmail this Story
  • How to help your employees stay healthy this winter
    Your business suffers when your employees get sick, but there are ways to keep your workforce healthy, Stephanie Christensen writes. Encourage your employees to exercise and to take preventive steps such as getting flu shots, she recommends. Also, allow your employees to work from home if they aren't feeling well so their germs don't spread. Intuit Small Business Blog (11/30) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
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  BBB in the News 
  • How to manage mounting credit card debt
    If you're unable to make your credit card payments, it's good idea to talk to your issuing bank about what can be done to address the situation, writes BBB's Robb Hicken. "At this point, they're most interested in what you can suggest as possible new plans and terms, so be prepared to share some ideas," he advises. If you're unable to rectify the situation on your own, a credit counseling agency may be able to provide some assistance; you can use BBB's website to research counselors. The Idaho Statesman (Boise) (12/4) LinkedInFacebookTwitterEmail this Story
The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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