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May 17, 2012
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News for advertising, marketing and media professionals

  Marketing Trends & Research 
  • IAB's sales certification program debuts in June
    The Interactive Advertising Bureau is introducing its certification program for digital media sales leaders next month. IAB research has revealed a knowledge gap on both sides of digital transactions. "The certification program will help raise the level of professionalism in the digital field by allowing salespeople to demonstrate their knowledge of the complex interactive environment," said IAB's vice president of member services, Michael Theodore. MediaPost Communications/Online Media Daily (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • DISH's Auto Hop feature has television execs hopping mad
    Charles Ergen has become the bete noire of the television upfront negotiations for introducing an ad-skipping DVR for DISH Network. He was called out by name by the likes of CBS CEO Les Moonves, who asked rhetorically how Ergen expects him to produce programs such as "CSI" without commercials, and observers said the Auto Hop feature sets the stage for a showdown. With DISH's move to "please the end customer rather than advertisers, it's clear that in the fight for TV revenue the gloves have finally come off," Forrester Vice President James McQuivey said. The New York Times (tiered subscription model) (5/16), The Wall Street Journal (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Real-time cross-channel digital campaigns lag behind
    Marketers are more capable of conducting simple multichannel marketing campaigns than either cross-channel or real-time interactive campaigns, according to a PulsePoint study. Defining the multichannel campaign as one using two or more channels, the study found that agencies (57%), publishers (27%) and marketers (15%) are effective at it, whereas fewer are good at coordinating multiple digital channels, and fewer still (45%, 12% and 6%, respectively) could leverage "real-time or dynamic interactions to automatically deliver the most relevant messages and content across digital channels and programs," per the report. eMarketer (5/17) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Leading Brands Who Drive Mobile Engagement
78% of shoppers will use their phone to help navigate and simplify their holiday shopping. Check out how leading brands like Polo Ralph Lauren, Home Depot, and Pet Smart are leveraging mobile for their holiday marketing campaigns. Download Now.
  Company Watch 
  • 3 reasons to avoid buying into Facebook's IPO
    Potential Facebook investors got three warning signs approaching the possibly $100 billion-plus initial public offering, writes Rolfe Winkler. GM is reassessing its Facebook ad strategy, announcing that it would only continue with free brand pages for now. Goldman Sachs has upped the amount of its stake it plans to sell off from 23% to half, and other investors are following suit. And Facebook has not resolved the issue of the rise of smartphone use versus its dearth of advertising revenue from that platform, Winkler writes. The Wall Street Journal (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Quittner says Flipboard is a "social magazine"
    Speaking at the IAB Innovation Days conference, Flipboard editorial director Josh Quittner denied that the company is an "aggregator," although he said the company has no plans to create original content. "We call ourselves a social magazine," Quittner said. He praised the simplicity of Flipboard's advertising platform in which magazine print ads are imitated while permitting click-thru interactivity. Adweek/Internet Week blog (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Agency News 
  • Sackett to join O&M as chief content strategist
    Jonathan Sackett is leaving his position as digital chief of DDB Chicago to become North American managing director of content strategy at Ogilvy & Mather. “We expect him to have real impact on our solutions for clients,” said John Seifert, O&M regional chairman. Adweek (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
  Marketer News 
  • GM competitors defend paid Facebook advertising
    Competitors of GM cautiously reacted to the automaker's decision to reassess paid ads on Facebook by challenging their value in advance of Facebook's initial public offering. Nissan's director of social media and interactive marketing, Erich Marx, characterized the move as "a little bit of an overstatement." Ford's head of social media, Scott Monty, said Facebook ads are "very effective when strategically combined with engagement, great content and innovative ways of storytelling, rather than treating them as a straight media buy." Adweek (5/16), ClickZ (5/15) LinkedInFacebookTwitterGoogle+Email this Story
  • Brands need clear goals before going social, says J&J marketer
    Brands need to figure out their endgame before launching a Facebook marketing campaign, says Kim Kadlec, Johnson & Johnson marketing vice president. Brands must map out what they hope to achieve before jumping on Facebook, or they risk simply annoying consumers, Kadlec says. "People are there because they love [Facebook]. We don't want to ruin the party," she says. ClickZ (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  Sponsored Content 

  Interactive Media 
  • Macy's Brazil journey sports augmented-reality app
    Macy's "Brasil: A Magical Journey" campaign includes an augmented-reality application for smartphones that allows shoppers to use Quick Response codes to upload photos of themselves virtually visiting the Amazon and touching other aspects of Brazilian culture. In-store wares in several departments include a variety of Brazilian limited-edition collections. MediaPost Communications/Marketing Daily (5/16) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Follow Breaking News and Industry Insights: IAB Innovation Days
    Don't miss a second of the action at IAB Innovation Days -- the digital marketing hub of Internet Week, in New York City -- happening Wednesday, May 16, and Thursday, May 17. Can't make it to the event, or need to step out of the room to do business with one of the many influential thought leaders in attendance? is the next best way to stay in the know about who said what, why, and what this multiscreen universe means for your business. Follow along on Twitter at #IABID too. LinkedInFacebookTwitterGoogle+Email this Story
  • IAB MIXX Awards -- Final Entry Deadline: Friday, June 15
    Have you produced digital advertising that is brilliantly creative, innovative, and has the ROI to back it up? Yes? Then you may have earned one of advertising's most coveted honors -- an international IAB MIXX Award. Enter your work by Friday, June 15, to have it reviewed by an exclusive panel of judges made up of high level ad agency executives, brand marketers, and major media company executives. Learn more at LinkedInFacebookTwitterGoogle+Email this Story
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Performance Advertising Mobile/Web Account Executive - Oakland, CAPandora Internet RadioOakland, CA
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Vice President of Communications Pandora Internet RadioOakland, CA
Manager of Sales Communications and Training Pandora Internet RadioOakland, CA
New York City Based Advertising Sales PositionTopixNew York, NY
Online Media Account Executive (Remote opportunities avaliable)Spiceworks Inc.Austin , TX
Account Executive - Mobile ApplicationsPandora Internet RadioOakland, CA
Senior National Account ExecutiveYelpNew York, NY
Associate Manager, Sales MarketingWarner Bros. Entertainment GroupNew York, NY
Eastern Online Advertising Sales Manager SynacorNew York, NY
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American publisher, philanthropist and diplomat

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