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December 4, 2012
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News for marketers on the boomer and senior markets
  Marketing 
 
  • Panera's appeal to boomers key to growth
    Boomers have been the key demographic for Panera Bread, constituting about 41% of the chain's customers as opposed to the 30% common to the quick-and-casual restaurant category as a whole. Part of the reason is that older consumers, who are delaying retirement and have more income, are now dining out nearly as often as younger consumers. "Restaurants shouldn't stop marketing to the younger generation, but this older group has more money, so why not go after them?" said NPD restaurant analyst Bonnie Riggs. St. Louis Business Journal/St. Louis Biz Talk blog (11/29), The Wall Street Journal (11/28) LinkedInFacebookTwitterEmail this Story
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Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle.
  Technology 
  Trends and Insights 
  • Boomers' preference for suburban retirement presents challenges
    Support networks and transport services will face new challenges in the near term as more boomers choose to retire in the places they know best, suburbs and small towns, according to an AARP report. "Baby boomers' choices about whether to move after they retire, and, if so, where and when, are entwined with the economy and housing market, the desire to continue working if possible, and their family situations. But policymakers are carefully watching whether the baby boomers who chose to move will consider transportation issues in making their decision," the report notes. Senior Housing News (11/27) LinkedInFacebookTwitterEmail this Story
  • Column: Hearing problems common to the over-50 crowd
    Background noise can be a particular problem for those over 50 trying to hear, for instance, a waiter in a restaurant recite menu selections, writes this columnist. This is a result of normal, age-related structural damage within the ear. The good news, however, is that boomers -- long warned about the dangers of listening to loud music -- have better hearing at their age than their parents had, perhaps due to healthier living. The New York Times (tiered subscription model) (11/29) LinkedInFacebookTwitterEmail this Story
  • 50-something South Koreans report financial strains, unhappiness
    A majority of South Koreans in their 50s report being unhappy with their lives, with a plurality citing the necessity of continuing to support grown children as one of the strains they face, according to a report by Samsung Life Retirement Research Center. About half of those surveyed were retired, but most said they face financial strains. "The survey shows Koreans in their 50s, who depend heavily on real estate in their asset portfolio, are not financially prepared for retirement," the center said. The Korea Herald (Seoul) (11/25) LinkedInFacebookTwitterEmail this Story
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  Immersion Active News and Events 
  • Ask An Expert
    Aging2.0, the global network of innovators in the aging space, is having its first Aging2.0/Ask An Expert opportunity at this week's mHealth Summit in Washington, D.C. Read more here. LinkedInFacebookTwitterEmail this Story
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--Cesare Pavese,
Italian poet


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