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November 7, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Obama's victory could hinder digital marketers
    President Barack Obama's re-election could bring big changes for digital marketers. While Obama's campaign relied heavily on Web marketing and online targeting strategies, his second-term agenda will likely include efforts to reinforce consumers' online privacy rights and to limit digital advertisers' ability to target and market to children. "Regulations on what advertisers can collect from websites will be severely restricted," warns William Rice, president of the Web Marketing Association. Advertising Age (tiered subscription model)/Campaign Trail blog (11/6) LinkedInFacebookTwitterEmail this Story
The Next Evolution of Word-of-Mouth Marketing
Your customers are media-empowered and highly vocal about their brand and product preferences. They don't simply want a say in your marketing — they want a seat at the table.
To help brands navigate the future of brand storytelling, we're developed The Marketer's Guide to UGC, a 32pg guide to everything you need to know about UGC. Download now.

  • Study: In-store mobile apps pose some risks for retailers
    Shoppers increasingly are using mobile applications to find offers and information while they browse bricks-and-mortar stores -- but that brings risks as well as opportunities for retailers. Research from G2 USA and Savitz Research suggests that consumers are easily frustrated by poorly executed mobile apps and tend to blame stores and brands for any problems they encounter. eMarketer (11/6) LinkedInFacebookTwitterEmail this Story
  • How venture capital cash overloaded the online ad business
    Overeager venture capital investors are throwing cash at ad-tech companies -- and the resultant proliferation of technologies is turning the online marketing business into "a confusing, overloaded mess," writes Mike Shields. "It sounds counterintuitive that loads of cash threatens to harm an industry, but a growing chorus complains that VC dollars have, in fact, done more harm than good to online advertising," he writes. Adweek (11/6) LinkedInFacebookTwitterEmail this Story
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  Getting the Word Out 
  • Unilever deodorant brand goes mobile to boost brand awareness
    Unilever is going mobile to promote its Degree deodorant brand. An iAd campaign lets users click through to watch videos, browse a product gallery or download branded wallpapers for their mobile devices. That approach lets Degree mix campaign media from other platforms into its mobile campaign, Lauren Johnson writes. Mobile Marketer (11/7) LinkedInFacebookTwitterEmail this Story
  • 5 ways to keep the interactive video-shopping dream alive
    Back in the 1990s, marketers foresaw a day when TV watchers would be able to buy a featured product -- such as a dress worn on a television program -- simply by pushing a button on their remote. Thanks to online video, that day is almost here, writes Justin Foster. Brands are now experimenting with "shoppable" interactive videos on sites such as YouTube, and their online efforts could eventually filter back into TV-based advertising. ClickZ (11/7) LinkedInFacebookTwitterEmail this Story
Marketers: Make your sales content succeed
Marketers create an endless stream of assets trying to tell a compelling story and convince customers to buy. But are sellers finding and using that content? Businesses need to be able to answer these questions in order to optimize sales effectiveness. Download the guide.

  Developer Update 
  • HTML5 is here, and here to stay, developers say
    More than half of application developers say they now use HTML5, and almost a third more say they expect to need to use HTML5 during the next 12 months, according to a Kendo UI survey. Just 1% of respondents said they didn't think they would ever need to master HTML5 for app-development purposes. (11/5) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  • SMBs test cheaper alternatives to Google AdWords
    Google AdWords is an effective but expensive way for small businesses to win traffic, writes Jeff John Roberts. A new crop of ad companies, such as Outbrain and Virurl, use social media instead of search ads to broadcast brands' ads, generating incoming traffic at a fraction of the price charged by Google. (11/6) LinkedInFacebookTwitterEmail this Story
  Association News 
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Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist

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