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October 12, 2012News for the cable and broadband industry

  Business News 
  • Cable fares better than broadcast in early fall ratings
    Cable viewership among all adults during the first two weeks of the fall season is up 4% compared with 2011, despite a slight drop in 18-49 viewers on ad-supported channels. Fox News, CNN and MSNBC also have benefited from the upcoming presidential election with growth in their viewership, according to Nielsen. Meanwhile, the broadcast networks on average have seen their audiences shrink by 11% -- including 15% of 18-49 viewers -- on average. The Wall Street Journal (10/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Programming News 
  • A&E's "Duck Dynasty" soars to new ratings heights
    A&E's unscripted series "Duck Dynasty" hit a new ratings mark with its second-season premiere Wednesday night, scoring 3.8 million viewers, a 111% jump over its first season average. The series also posted similarly big increases among 18-49 adults, garnering 2.3 million, and among the 25-54 segment, reaching 2.4 million, Nielsen reported. Variety (subscription required) (10/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • Midcontinent introduces TiVo's whole-home DVR
    Midcontinent Communications has signed with TiVo to offer its whole-home DVR and related services in South Dakota and eventually across its entire territory spanning Minnesota, Wisconsin, North Dakota and South Dakota. Financial terms were not released. CEDMagazine.com (10/11) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Sportsman Channel effort helps viewers "Outlive the Undead"
    Sportsman Channel has created a series of sponsored video clips for TV, online and social media to promote its Oct. 29 "Zombie Busters" special. The "Zombie Preparedness Campaign," which uses the slogan, "Outlive the Undead," integrates Carl Zeiss Sports Optics, Kel-Tec and other sponsors into videos offering tips on surviving being attacked by the undead. Multichannel News (10/11) LinkedInFacebookTwitterEmail this Story
  • Magna report shows positive side of all those negative ads
    Political advertising and the Olympics have saved the media industry from a flat to lackluster year, according to a Magna Global report. Political ads will account for $2.7 billion of media spending this year, a boost of 30% over 2010's election spend. "Without political ad spend, Magna believes that local television ad revenues would have been up 2% this year; with political effect, it will grow by an average 14%. The bonanza will be much bigger in swing states," said Magna's executive vice president and director of global forecasting, Vincent Letang. MediaPost Communications/Marketing Daily (10/11) LinkedInFacebookTwitterEmail this Story
  Advanced Products 
  • Time Warner Cable adds new VoiceZone tools
    Time Warner Cable phone customers, via new VoiceZone applications, can use their desktop computers or TV remote to screen calls, forward them to voice mail or a different number, or ignore them and shut off the ringer. Additional new tools allow users to read voice-mail messages and listen to them as they wish; view recent incoming calls and lists of frequent contacts; "click to call" from numbers in a call log, visual voice mail or list of contacts; and control certain features from their mobile phones. CEDMagazine.com (10/11) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • DIRECTV Genie offers capacity to record 5 shows at once
    DIRECTV has unveiled a new DVR that gives users the ability to record five shows simultaneously and features Netflix-like suggestions for what to watch, but doesn't permit ad-skipping. The DIRECTV Genie also can record and delete shows on as many as eight TV sets, gaming consoles or Blu-Ray players, either via device connections or a small client box. The Hollywood Reporter (10/11) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Too busy to attend the full CTAM Insights Conference?
    Monday offers Inspiring Productivity and Success with Shawn Achor, a Super Session with David Gregory of NBC News, Billion Dollar Lab: A Glimpse at Future Media Behaviors with NBCUniversal's Alan Wurtzel, and the Dine-Arounds: "Taste of the World" at Epcot Center. See more of Monday's schedule. LinkedInFacebookTwitterEmail this Story
  • Members tout CTAM's benefits
      

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This is supposed to be exciting. It's your wedding -- you only get a few of these!"
--Suzie Barnes-Eilhauer (Alison Brie), "The Five-Year Engagement"
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