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December 21, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Why 2013 will be the acid test for paid online subscriptions
    Next year is likely to be the year that reveals the degree to which paid online subscriptions -- widely adopted by newspapers in 2012 -- will provide an answer to declining revenues. Despite their prevalence, paywall plans still have many doubters, including industry observers who worry that newspapers will lean too heavily on the strategy and neglect other potential revenue sources, this article notes. Media Life (12/20) LinkedInFacebookTwitterEmail this Story
  • Online radio targets younger audience for news sites
    Online radio stations attuned to local listeners are on offer from The Boston Globe and Phoenix Media, as part of a move designed to catch the ear of a younger demographic. Analysts question the potential for generating revenue in the medium, which hasn't been a big money maker. But online radio "felt like a really natural extension of what we do every day on the Web, it was just a new way to connect with people in Boston," said Jeff Moriarty, vice president of digital products for (12/20) LinkedInFacebookTwitterEmail this Story
  • NYT's "Snow Fall" made multimedia part of the flow, not a detour
    The New York Times focused on fully integrating multimedia into its highly praised "Snow Fall" feature, an effort that proved key to the project's storytelling success. Graphics Director Steve Duenes said his team tried to "find ways to allow readers to read into and then through multimedia, and then out of multimedia. So it didn’t feel like you were taking a detour, but the multimedia was part of the one narrative flow." Stories blog (12/20) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Mobile to account for 4.4% of all ad spending in 2017, study says
    Despite a slow start, mobile advertising is gaining traction and in five years ads on phones alone should account for 4.4% of all types of advertising worldwide, including legacy media, according to projections by Berg Insight. The global market for ad spending on all mobile devices is projected to grow from last year's $5 billion to about $26 billion in 2017. GigaOm (12/20) LinkedInFacebookTwitterEmail this Story
  • Official: Contextual ads for kids have always been OK under COPPA
    Speculation that new Federal Trade Commission privacy rules might allow Facebook to target contextual ads at children misses the point, FTC officials say -- because contextual advertising to kids was never barred under the original 1998 Children's Online Privacy Protection Act. "It's not new," said FTC attorney Mamie Kresses. "Contextual advertising ... has always been acceptable without prior notice and consent." Advertising Age (tiered subscription model) (12/20) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Brian McGrory to lead Boston Globe newsroom
    Brian McGrory has been tapped as editor of the Boston Globe, effective immediately. McGrory, formerly a Globe columnist, is a 23-year veteran of the paper who started as a paperboy. He succeeds Martin Baron, newly named editor of The Washington Post. "He’s a terrific mentor and leader in terms of inspiring great journalism. It’s that ability to inspire the talent and attracting and retaining the talent," said Globe Publisher Christopher M. Mayer. The New York Times (tiered subscription model)/Media Decoder blog (12/20) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  API News and Events 
  • API’s Transformation Tour takes 11 workshops on the road
    API and The Poynter Institute go on the road with news media’s brightest stars to present game-changing strategies to help newspaper professionals grow audience, develop content and drive revenue. Registration for all 2013 Transformation Tour dates is open. Sign up now for any workshop for only $100. Prices go up to $200 on Jan. 1. LinkedInFacebookTwitterEmail this Story
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How we spend our days is, of course, how we spend our lives."
--Annie Dillard,
American author

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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