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January 9, 2013
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  Best Business Practices 
  • Beef up lead generation with new landing pages
    Landing pages -– Web pages that provide more details about an organization's products and services –- help generate leads in both B2C and B2B sectors. The results of a HubSpot study show that one to five landing pages can result in a new leads index of 100, and more is better. However, pages alone aren't enough. Engaging content is needed to put the best of a brand before readers. (1/8) LinkedInFacebookTwitterEmail this Story
  • 5 ways to put content creation on your team's agenda
    If your employees aren't interested in creating content to help with your marketing efforts, it's important to show them how doing so can benefit them even as they're helping the business, writes John Paul Nettles. You should also provide them with training, allow them to let their personalities shine through in their writing, and reward those who embrace the task and excel at it. (1/7) LinkedInFacebookTwitterEmail this Story
  • Other News
5 tips for managing negative online comments
The Internet gives your customers a voice online, but what can you do when that voice is yelling negative comments? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Industry Insight 
  • Voluntary products can meet the unique needs of women
    Census data from 2010 show women are increasingly divorced or have never married, and they may be balancing the needs of children and their parents. These life situations create special challenges agents and brokers can help address. A separate 2010 survey showed that 70% of single women postpone retirement because they think they're not financially ready, and they often face other financial challenges including family responsibilities that could make them a good fit for certain voluntary products. National Underwriter Life & Health (1/8) LinkedInFacebookTwitterEmail this Story
  • Study supports safety, savings of generics utilization
    Researchers who looked at past studies on all approved statin drugs found that generic statins are as safe and effective as their brand-name counterparts and are almost always cheaper. Thus patients who use brand-name drugs spend more for no additional benefit, and insurance companies must pay higher prices, as well. (1/7) LinkedInFacebookTwitterEmail this Story
  • Other News
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Market Trends 
  • Wellness saves Neb. $4.2 million in claims costs
    Nebraska's state employee wellness program has reduced health claims costs $4.2 million over three years and returns $2.70 for each $1 spent. The program, which covers preventive health care at 100% and has lower premiums, has led to the diagnosis of more than 500 cases of early-stage cancer. (1/3) LinkedInFacebookTwitterEmail this Story
  • Other News
Transformational Journeys: Modern Business Planning
Harvard Business Review explores why CFO's and their finance organizations must adapt to the changing landscape of their markets and how big data, organizational collaboration, and new cloud-based planning and analysis technologies are driving successful change.
Click here to access the report.

  Health Insurance Plan Company News 
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Vendor Company News 
Health Systems Change Initiative Launched
AHIP Foundation announces the launch of the Institute for Health Systems Solutions (IHSS), an initiative designed to help advance new ideas regarding the delivery and financing of health care through credible, independent research and analysis. Click here to learn more.
  AHIP News 
  • Learn more about Medicare, Medigap and Medicare Advantage
    “Medicare” may be a household term, but are you familiar with its eligibility guidelines, enrollment processes, benefits and costs? AHIP’s new online course, Understanding Medicare, will educate you about traditional Medicare (Parts A and B), Medigap insurance, Medicare Advantage (Part C), and Part D, the prescription drugs program. It makes a complicated subject easier to understand. Enroll today. LinkedInFacebookTwitterEmail this Story
  • Tweets to learn by—follow @AHIPEducation on Twitter
    Follow @AHIPEducaton on Twitter for daily tweets about AHIP’s educational opportunities, including conferences, online courses and webinars. View our profile. LinkedInFacebookTwitterEmail this Story
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If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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