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March 22, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
 
  • In search of a better search marketing paradigm
    Search engine marketing needs a big overhaul, some industry experts say. One possible path would be for companies to begin looking outside the big three search engines and to start targeting searches on alternative platforms. Companies could forge links between networks such as adMarketplace and platform providers such as Kenshoo and Marin Software, Laurie Sullivan writes. MediaPost Communications/Online Media Daily (3/21) LinkedInFacebookTwitterEmail this Story
Do More Than Earn Your Degree Online. Rise with the Tide.
When you earn your degree online from The University of Alabama, it doesn't say you earned it online. It says you graduated from one of the top universities in the country. It says you are part of a tradition of excellence. It says you belong to a worldwide community of people who do more than graduate—they lead. Download Bama by Distance: Your Guide to Distance Learning.

  Eye on Marketing 
 
  • Why giveaways boost customer loyalty
    Providing a product or service for free can circumvent other marketing efforts and help the customer immediately grasp your product, Lee Polevoi writes. Games using the "freemium" model -- free to play, pay to advance -- set up a "norm of reciprocation" psychological mode that builds customer loyalty. Consider giving away software or an application, whitepapers or e-books, promotional items or free consultations. "The best freebie is one that costs you little or nothing to produce but delivers measurable results," Polevoi writes. Intuit Small Business Blog (3/20) LinkedInFacebookTwitterEmail this Story
  • Other News
5 Blueprints for Building Smarter Emails
Creating relevant email content is more important than ever. This ebook features ideas to get you noticed in your customers' crowded inbox. Are you making the most of your email campaigns? Download the e-book and get started.

  Tech Edge 
  • Twitter's best practices, 7 years after tweets began
    Twitter, launched seven years ago, can help businesses with big-picture branding and personalized customer service, if used correctly. Know that your hashtags can aid search but are also subject to negative posts. Avoid the temptation to bash your competitors or weigh in on sensitive issues, and change your password regularly to avoid getting hacked. Entrepreneur online (3/21) LinkedInFacebookTwitterEmail this Story
  • UserVoice, Pardot integrate for data-driven customer service
    UserVoice is integrating with ExactTarget's Pardot marketing automation for improved customer service. The integration is expected to aid trial conversions, retention and upselling based on customer feedback. "With this tie-in, companies will be able to leverage their customer engagement data for lead scoring and implementing targeted marketing campaigns," Ken Yeung writes. TheNextWeb.com (3/22) LinkedInFacebookTwitterEmail this Story
Why Success Is Less About Your Business and More About Aging Well
Do you have the qualities needed to age successfully? These 5 improvements may help the second half of your life be a smashing success. Read the featured article.

  Innovation 
 
  • Innovation plus sustainability also equal better risk management
    Trailblazing companies including SodaStream, General Electric and IBM have coupled the concepts of innovation and sustainability to create strong products and growing marketshare, writes Scott Showalter. Another benefit is that this process is a good risk-management tool. Such an investment, he writes, "comes along with an increased identification of risks and reduced costs." AICPA Insights (3/20) LinkedInFacebookTwitterEmail this Story
  • How LinkedIn helped one man succeed on a new continent
    Consultant Nicolai Tillisch writes that his dyslexia forced him to become an adroit networker at a young age and that LinkedIn became his "career companion" while he was moving his career from London to Dubai, United Arab Emirates, and setting up his own consulting firm. "LinkedIn [became] my X-ray by showing me a good chunk of a company's employees," he writes. LinkedIn Blog (3/21) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Association News 
  • BMA St. Louis Chapter -- Event -- Maritz: The Science & Art of Change in B2B Marketing
    This luncheon will be held Thursday, April 4, from 11:30 a.m. to 1:30 p.m., at Sheraton Clayton Plaza, in Clayton, Mo. Change is happening faster than ever before. But, change has always happened faster than before. How does change affect the perspectives of B2B marketing? How does change affect the potential of people as B2B marketers? Keynote Steve Maritz, chairman and CEO of Maritz Holdings, who represents the fourth generation of his family to lead the company, now in its 119th year, will address these issues. In his role at Maritz Holdings, Steve searches for business opportunities that complement Maritz's core business, provide value for Maritz's clients and are profitable for the company. In addition, under Steve's guidance, Maritz Holdings serves as a hub for client innovation. Read more. LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  Sponsored Poll 
  • How do you describe the data culture of your organization?
Advanced -- we are a data-driven company with sophisticated analysis capability
Capable -- we collect data and occasionally report on it
Not established -- we just observe insights but don't do much number-crunching
Un-analytical -- we only measure ROI in terms of marketing spend-to-sales

  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote 
If we were all given by magic the power to read each other's thoughts, I suppose the first effect would be to dissolve all friendships."
--Bertrand Russell,
British philosopher, mathematician and historian


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