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March 22, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • In search of a better search marketing paradigm
    Search engine marketing needs a big overhaul, some industry experts say. One possible path would be for companies to begin looking outside the big three search engines and to start targeting searches on alternative platforms. Companies could forge links between networks such as adMarketplace and platform providers such as Kenshoo and Marin Software, Laurie Sullivan writes. MediaPost Communications/Online Media Daily (3/21) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Why giveaways boost customer loyalty
    Providing a product or service for free can circumvent other marketing efforts and help the customer immediately grasp your product, Lee Polevoi writes. Games using the "freemium" model -- free to play, pay to advance -- set up a "norm of reciprocation" psychological mode that builds customer loyalty. Consider giving away software or an application, whitepapers or e-books, promotional items or free consultations. "The best freebie is one that costs you little or nothing to produce but delivers measurable results," Polevoi writes. Intuit Small Business Blog (3/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Tech Edge 
  • Twitter's best practices, 7 years after tweets began
    Twitter, launched seven years ago, can help businesses with big-picture branding and personalized customer service, if used correctly. Know that your hashtags can aid search but are also subject to negative posts. Avoid the temptation to bash your competitors or weigh in on sensitive issues, and change your password regularly to avoid getting hacked. Entrepreneur online (3/21) LinkedInFacebookTwitterEmail this Story
  • UserVoice, Pardot integrate for data-driven customer service
    UserVoice is integrating with ExactTarget's Pardot marketing automation for improved customer service. The integration is expected to aid trial conversions, retention and upselling based on customer feedback. "With this tie-in, companies will be able to leverage their customer engagement data for lead scoring and implementing targeted marketing campaigns," Ken Yeung writes. (3/22) LinkedInFacebookTwitterEmail this Story
  • Innovation plus sustainability also equal better risk management
    Trailblazing companies including SodaStream, General Electric and IBM have coupled the concepts of innovation and sustainability to create strong products and growing marketshare, writes Scott Showalter. Another benefit is that this process is a good risk-management tool. Such an investment, he writes, "comes along with an increased identification of risks and reduced costs." AICPA Insights (3/20) LinkedInFacebookTwitterEmail this Story
  • How LinkedIn helped one man succeed on a new continent
    Consultant Nicolai Tillisch writes that his dyslexia forced him to become an adroit networker at a young age and that LinkedIn became his "career companion" while he was moving his career from London to Dubai, United Arab Emirates, and setting up his own consulting firm. "LinkedIn [became] my X-ray by showing me a good chunk of a company's employees," he writes. LinkedIn Blog (3/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA St. Louis Chapter -- Event -- Maritz: The Science & Art of Change in B2B Marketing
    This luncheon will be held Thursday, April 4, from 11:30 a.m. to 1:30 p.m., at Sheraton Clayton Plaza, in Clayton, Mo. Change is happening faster than ever before. But, change has always happened faster than before. How does change affect the perspectives of B2B marketing? How does change affect the potential of people as B2B marketers? Keynote Steve Maritz, chairman and CEO of Maritz Holdings, who represents the fourth generation of his family to lead the company, now in its 119th year, will address these issues. In his role at Maritz Holdings, Steve searches for business opportunities that complement Maritz's core business, provide value for Maritz's clients and are profitable for the company. In addition, under Steve's guidance, Maritz Holdings serves as a hub for client innovation. Read more. LinkedInFacebookTwitterEmail this Story
  • Calling all young professionals!
    Just starting out in business-to-business marketing? Need immediate access to a network of professionals who can offer guidance, resources and support? The Business Marketing Association is here to help. If you are 30 years old or younger, we offer a full year of membership in our Young Professionals Program for just $75. This is $135 less than the standard membership fee and is available only to new and renewing members who meet the criteria. Sign up now! LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

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