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- Study sees bright future for social media advertising
U.S. brands will spend $9.2 billion on social media advertising in 2016, double this year's total, according to a BIA/Kelsey projection. Social display ads will account for $5.4 billion of that total, with social media display spending likely to increase at more than 15% annually over the next four years. DestinationCRM.com
(11/26)     
| Eye on Marketing | | |
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- Think about marketing before and after a trade show
Trade show return on investment can be boosted significantly by the actions a company makes in advance, Vijaya Singh-Dhillon of ABI Marketing Public Relations writes. Carefully considering the calendar of events with respect to product announcements and doing the right outreach to prospective clients and the media can maximize exposure. Use speaking opportunities as a chance to promote the event in advance -- and for collateral material after, she writes. BtoB Magazine
(11/26)
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Nurturing, not e-mail blasting, should follow a trade show: Marketers shouldn't assume that just because people attended a trade show that they are automatic candidates for e-mails, newsletters and other follow-up marketing messages, Pamela Markey writes. To get leads out of a trade show, nurture attendees with opt-ins that include polite introductions and create useful content out of the trade show itself, she recommends. Encourage sales to make personal connections with prospects and don't give up entirely on those who don't immediately fit the company's universal lead definition. B2B Lead Generation Blog
(11/26)
| Tech Edge | | |
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- As LinkedIn closes events app, Lanyrd seizes an opportunity
Lanyrd is stepping in to fill a gap created by the shuttering of LinkedIn's events application, Mike Butcher writes. The Lanyrd app will maintain LinkedIn connections but loosen ties with Twitter. That should be good for business-to-business event marketers, who will be able to gather registrations and build speaker profiles, for example, independent of the social network. TechCrunch
(11/26)
- IDC sees major corporate shift to iPhone, Android handsets
Enterprises are rapidly deploying iPhones and Android devices in place of BlackBerrys for employees, the IDC research firm said in a new global report that sees employers buying the Apple smartphones "in droves" while Android handsets have become the clear favorites of workers. Computerworld
(11/26)
| Innovation | | |
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- More immigration means more innovation, researcher says
A quarter of all U.S. startups, and more than half of those in Silicon Valley, were started by immigrants from 1995 to 2005. However, a shortage of H1-B visas for science, engineering and computer researchers is threatening that trend, says innovation researcher Vivek Wadhwa. "The reality is, if we just fix that one issue about the numbers of visas, the problem would likely fix itself. It's that simple," he says. Knowledge@Wharton
(11/20)
- How to leave every conference a winner
Develop a game plan before attending a conference so you won't get overwhelmed and miss important contacts or information, Rikki Rogers writes. "Conferences are rare gatherings of industry leaders, and it’s unlikely that you’ll have so many great people in your field under the same roof in the near future. Put on some comfortable shoes and make the most of it," she writes. TheDailyMuse.com
(11/23)
| Association News | | |
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- Survey looks at factors affecting marketing confidence
The second annual Marketing Confidence Report will take a close look at the confidence levels among B2B marketers. The survey, which will be released in early December, is being distributed to CMOs, marketing managers and marketing directors. The importance of aligning marketing with companies' internal goals was the key takeaway from the initial survey in 2011. "The data that we looked at from our first wave would confirm that the way to get [management] confidence in marketing is to create that alignment," said Jeff Ewald, CEO of marketing analytics company Optimization Group, which is conducting the survey. "Once we're able to achieve alignment internally then maybe some of the other things that are more tactical will raise in importance, but the first step is to get agreement on objectives." Read more.
- BMA Kansas City -- Event -- Marketing Transformation in the Age of the Empowered Customer
This lunch and learn event will be held today, Nov. 27, from 11:15 a.m. to 1 p.m. CST in Kansas City, Mo. Today's consumer is evolving based on the enormous amounts of digital data available. It's essential that marketers understand the expectations of the Empowered Customer and the implications on their marketing strategies to effectively reach the Empowered Customer in the most relevant way. Christine Jacobs, director, IBM NA Demand Programs and digital marketing expert, will share her explorations over the past several years transforming digital marketing and provides a sneak peek at what's next on the horizon. Read more.
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