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September 21, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • How WOM helps brands reach millennials
    By 2017, millennials will have more purchasing power than any other generation, this article notes -- and that bodes well for brands that figure out how to engage the tech-savvy, constantly connected young consumers, writes Staci Hausch. Brands can benefit by targeting small communities, such as college campuses, and carefully controlling the flow of information to build buzz. "Offline and online integration is critical moving forward if brands want to leave a lasting impression with Millennials. Interjecting your message into real-world conversations via online efforts will drive those peer-to-peer recommendations," she writes. Forbes (9/20)
The Spredfast Social Engagement Index Report
Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.
  WOMM at Work 
  • Samsung could pay the price for anti-Apple ad campaign
    Samsung went on the attack recently with an ad campaign disparaging the latest iPhone and mocking people who bought into Apple's hype. That's a pretty poor strategy, writes Ira Kalb, because it depends on insulting precisely the people Samsung needs to win over, while validating the word-of-mouth buzz around Apple. "Those you insult ... will spread the negative word about you to their friends -- resulting in a negative word-of-mouth pyramid saying bad things about your company and products," Kalb warns. Business Insider (9/20)
  • Social strikes a chord with music marketers
    Music marketers are embracing social media, but claims that digital buzz is radically reshaping the music business are overblown, writes Adam Leiter. The best marketers see social media as part of a bigger picture and understand that good music is the real key to marketing success. "Before even broaching the question of 'how can we try to create viral buzz?' marketers need to ask, 'do we even have the right content to promote?' " Leiter writes. iMedia Connection (9/19)
  Building Blocks of Buzz 
  • Radio is a top tool for WOM marketers
    Word-of-mouth marketers should put serious effort into wooing radio personalities, writes Bob McCurdy. Radio stations have close-knit communities, so on-air endorsements from radio stars are "word-of-mouth advertising at its best," McCurdy writes. "No other medium has the ability to connect with the consumer on such a deep emotional level," he adds. MediaPost Communications/Marketing Daily (9/20)
  • How SMB owners can build buzz on Facebook
    Facebook and social media have taken over from old-school word-of-mouth when it comes to drumming up business for smaller businesses, writes Maryalene LaPonsie. Many of the old WOM marketing tactics apply to social media, such as contest and freebies, but it's also important to generate initial interest in your brand by offering freebies, hosting contests or posting carefully targeted updates. "As with any marketing channel, you need to be smart, creative and have the right people in place," LaPonsie writes. Small Business Computing (9/17)
  Words from WOMMA 
  • Learn Word of Mouth from the Biggest Brands
    WOMMA Summit features over 40 innovative and trend setting case studies on the best word of mouth and social media campaigns, including Jack Wakshlag, Chief Research Officer at Turner Broadcasting System, as he will address the growing demand of second screen engagement. More so, all attendees will hear incredible success stories from Facebook, IBM, Huggies, Wrangler, and American Express. See the rest of the speakers on the WOMMA Summit Agenda page.
  • The New Marketing Mix: Converging Owned, Earned and Paid Media
    In our last All Things WOMM blog post, we talked about the shift in consumer behavior online and how it is impacting marketer's strategies stating, "The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations and consumers have always been better than marketers at influencing other consumers." Consumers have now become the vehicles carrying marketing messages, or stories, about brands and the products or services they sell throughout their social graphs. This shift in consumer behavior has triggered brands to rethink how they leverage their owned, earned, and paid media types. Continue reading at All Things WOMM.
Learn more about WOMMA ->About WOMMA | WOMMA Summit 2012 | All Things WOMM Blog

  Featured Content 

Even if you fall on your face, you're still moving forward."
--Victor Kiam,
American businessman

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