| February 7, 2013 | News for marketing professionals |
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| Company News | | |
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- Microsoft campaign takes aim at Google's privacy policies
Microsoft is launching a Web, print and TV broadside against Google, accusing the company of invading its users' privacy in order to target advertising more effectively. The "Scroogled" campaign focuses particularly on Google's practice of targeting ads based on the content of users' e-mails. "Think Google respects your privacy? Think again," one ad warns. Bloomberg Businessweek
(2/7)      
- Barbie to "sell" her Malibu estate with some real-world help
Mattel is "selling" Barbie's Malibu Dreamhouse for $25 million as part of a promotion in which the doll will move to a new location -- to be represented by a new play set available during the Christmas season. Actual real-estate personnel will be used to enhance the illusion, with Josh Altman of Bravo's "Million Dollar Listing: Los Angeles" in on the effort, and Trulia's website carrying the listing. Mattel's in-house ad department is working with Attention on the digital and social efforts. The New York Times (tiered subscription model)
(2/6)
| Market Trends | | |
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- Verve Mobile: DMAs lead local mobile targeting techniques
Despite the rise of geolocating and geofencing hyperlocal mobile ads, most advertisers use designated marketing areas for their targeting, according to Verve Mobile. The mobile ad manager for some 3,500 publishers, NBC TV stations, Hearst Newspapers and the Associated Press says that DMAs were used for targeting 30% of the time, followed by geofencing (27%), audience data (24%) and geoawareness (14%). Restaurants and retailers were the most likely to employ the mobile-ad targeting techniques. MediaPost Communications/Online Media Daily
(2/6)
| Interactive | | |
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- Lipton contest embraces social networks' "uplifting" side
Lipton's latest Instagram contest understands how users are approaching mobile, writes Steve Smith. Contestants submit photos of their "uplifting moments" based on one of four hashtag themes, which include #LiptonBrightness and #LiptonSpontaneous, to win a trip to the one of Lipton's rainforest tea plantations. The contest presents "a simple, clear use of the mobile app that shows an unusually sensitive understanding of why image-based social nets like Instagram and Pinterest have so quickly grabbed users," Smith writes. MediaPost Communications/MoBlog
(2/6)
| People & Personalities | | |
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- Chrysler's top marketers share the secrets of their success
Chrysler Group Chief Marketing Officer Olivier Francois and head of the Fiat brand in North America Tim Kuniskis reveal some of the secrets that have led to the automaker's successful launch record in the first of this two-part interview. Full-line ads are "extremely confusing, and I prefer to sell a product through its brand, not a brand through its products," says Francois. Kuniskis says, "This is the best product we have ever had, and it's the fastest we have ever done product launches. We had 16 refreshes in a year-and-a-half; it's been at an amazing speed." MediaPost Communications/Marketing Daily
(2/6)
| AAF Spotlight | | |
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- 64th Advertising Hall of Fame
The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.
This year's "magnificent seven" who will be inducted into the Hall of Fame are:
Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
Bob Giraldi, film director; president of Giraldi Media
Philip H. Knight, co-founder and chairman of Nike
Shelly Lazarus, chairman emeritus at Ogilvy & Mather
Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
Gerry Rubin, co-founder of RPA
Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
Corporate Honoree: McDonald's Corporation.
View sponsorship opportunities and purchase tickets.
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