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April 10, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
 
  • Tree Top ads spotlight "sense of wonder"
    The first TV campaign in 30 years for apple juice maker Tree Top highlights Selah, Wash., where its apples are sourced, and includes the line, "Made with a sense of wonder." The ads are currently being shown in western states, and will roll out nationally with digital and social media components. MediaPost Communications/Marketing Daily (4/9)  LinkedIn Facebook Twitter Email this Story
  • AriZona tees up Jack Nicklaus Golden Bear Lemonade
    AriZona has launched Jack Nicklaus Golden Bear Lemonade in a licensing deal with the golfing great. The drink is currently available in Strawberry, Mango, and Honey with Ginseng flavors, but the deal also covers malt coolers. BevNet.com (4/5)  LinkedIn Facebook Twitter Email this Story
  • Beverage competition heats up in India
    Beverage makers in India are introducing new products and ad campaigns that cater to local tastes in a bid to gain a greater share of the country's growing market. PepsiCo has added Orange Masala and Orange Mango flavors to its Mirinda soft drink line, Cadbury India has launched Tang Mango, and Coca-Cola has introduced Minute Maid 100% juices in the country. Hindustan Times (India) (4/9)  LinkedIn Facebook Twitter Email this Story
 
  • Other News
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  Health and Nutrition 
  Environment Watch 
  • Report outlines corporate responsibility of Tim Hortons
    In its second annual corporate responsibility report, Tim Hortons compared 2011 performance to that of 2009, and set goals for the future. Accomplishments noted in the Making a True Difference report include the introduction of healthier menu options, expansion of a cup recycling program, and providing camp experiences to more than 13,000 children through the Tim Horton Children's Foundation. QSRMagazine.com (4/9)  LinkedIn Facebook Twitter Email this Story
  Marketing Report 
  Featured Content 
 

  ABA News 
  • ABA announces new Associate Member
    ABA would like to welcome new Associate Member Draco Natural Products of San Jose, Calif. Please join us in welcoming them!  LinkedIn Facebook Twitter Email this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.  LinkedIn Facebook Twitter Email this Story
  SmartQuote 
Quarrel not at all. No man resolved to make the most of himself can spare time for personal contention."
--Abraham Lincoln,
16th U.S. president

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