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March 18, 2013
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  Top Story 
Clash Group white paper: Going mobile - what are my options?
Constant and rapid innovation has left the mobile advertising landscape highly fragmented and CMOs unsure as to how to exploit the undoubted opportunities mobile offers. This free white paper from leading digital performance media agency Clash, explains the options and helps CMOs decide which strategies best suit their campaign. Download it now!
  Developer Economics 
  • WhatsApp could try to boost revenue with gaming focus
    Mobile messaging company WhatsApp appears to be prepping a games platform by entering into discussions on a deal with WeMade in South Korea. "At this point, it's not clear whether the company has approached or signed deals with other games makers," Jon Russell writes. A games network could be a good alternative monetizing strategy for WhatsApp, which has called advertising "an insult to your intelligence and interruption of your train of thought," Russell writes. (3/17) LinkedInFacebookTwitterEmail this Story
  • KDDI's app subscription service returns revenue to developers
    Japan's second-largest carrier, KDDI, has developed a subscription service for applications called AU Smartpass. The service includes access to 500 apps pre-installed in Android phones. "KDDI splits overall subscription revenues back with developers based on monthly active usage. Developers can also offer in-app purchases, but they get to keep 80 to 90 percent of revenue instead of the standard 70 percent that Google Play or Apple's app store gives them," Kim-Mai Cutler writes. TechCrunch (3/15) LinkedInFacebookTwitterEmail this Story
  • Other News
  • AppGlu allows developers to hand over business side of app launch
    AppGlu is introducing a service to help the untechnical business side of application development companies mind their releases for relevancy, updates, bug fixes and the like, Jolie O'Dell writes. "Developers focus on developing the apps and getting them to launch, and after launch, business people take on the management and maintenance of the app," AppGlu's Adam Fingerman says. VentureBeat (3/15) LinkedInFacebookTwitterEmail this Story
  • ESRI lets developers access a serious geo-database
    ESRI has expanded on its original Arc-GIS program for urban planning into a cloud-based system for incorporating geo-data easily into applications, Alex Williams writes. "[T]hat data gives developers ways to create apps that help us navigate using virtual tools that will soon be, if not already, more predominant than the paper maps and atlases that many of us grew up with," Williams writes. TechCrunch (3/17) LinkedInFacebookTwitterEmail this Story
  Regulation & Policy 
  • Why Facebook wants to put engineers in Vancouver, British Columbia
    Facebook wants to bring on 150 developers and employ them in a temporary Vancouver, British Columbia, office, conspicuously close to Seattle, while the new engineers await American work permits, Alex Wilhelm writes. "[T]hat the company is willing to invest capital in the area simply to create a feeder conduit to its U.S. offices says two things: Facebook wants to keep its engineers in only a select few locations ... and that the United States as a country is hamstringing itself with its current immigration policy," he writes. (3/16) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Sesame Workshop brings Look and Find book series to mobile app
    Sesame Workshop's Look and Find Elmo on Sesame Street application uses pictures, games and voice items to develop memory and organizational skills for children ages 2 to 6, writes Lauren Johnson. The iOS app is a variation on a Look and Find book series. Children "just love the sense of discovery and play in those books. Because we always aim to place books into kids' hands wherever they may be, it was a natural choice to bring Look and Find into the mobile arena," says Sesame Workshop's Betsy Loredo. Mobile Marketer (3/18) LinkedInFacebookTwitterEmail this Story
  App Developers Alliance News 
  • Alliance announces nationwide series of Developer Patent Summits
    The Application Developers Alliance is holding a nationwide series of Developer Patent Summits. The fourteen-city tour will convene app developers, entrepreneurs, patent experts and policymakers to discuss software patent challenges, trolls and ideas for reform. The series is sponsored nationally by Rackspace, the open cloud company, and Careers 2.0 by Stack Overflow, the iconic programmer community site. The first summit will be held April 9 in San Francisco. Learn more and register here. LinkedInFacebookTwitterEmail this Story
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What men value in this world is not rights but privileges."
--H.L. Mencken,
American journalist and essayist

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