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March 14, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • Gartner: Corporate websites still rule the digital roost
    Corporate websites are considered more important to a company's digital marketing success than social media or online advertising, according to a Gartner survey of marketers from companies with more than $500 million in revenue. Mobile marketing, analytics and a company's blog ranked at the bottom. "The survey results suggest that the corporate website will not be displaced anytime soon by a brand's social media presence," says Gartner Research Director Bill Gassman. TechCrunch (3/13) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Facebook's FBX amasses most global retargeted digital ads
    Facebook is starting to dominate retargeted ad impressions, according to an AdRoll report. The social network accounted for only 3% just after the program started in August, but by December, the Facebook Exchange real-time bidding platform had amassed 63% of global retargeted impressions. Facebook enjoyed a lower percentage of retargeted clicks (45%) in December, as the click-thru rate is 40% lower on FBX than on other digital platforms, according to AdRoll. eMarketer (3/13) LinkedInFacebookTwitterEmail this Story
  • New dashboard for Twitter Ads reveals "significantly more" data
    Twitter's new dashboard for Twitter Ads "provides significantly more data to make it easier for brands to measure how ads are performing on the network," writes Ingrid Lunden. Among the changes is an indication of how earned media is performing. "It's interesting to see that Twitter is now also stepping in to measure how brands, services and different companies are being mentioned even through unpaid media," Lunden writes. TechCrunch (3/13) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Tech solutions to the 3 most common marketing problems
    Abandoned leads, dealing with the high cost of customer acquisition and the ever-changing need for a social media strategy top the list of common problems faced by inbound enterprise marketers, Rosalia Cefalu writes. But integrating leads with marketing tools can help retargeting efforts, and employing a content creator and deploying closed-loop marketing software can bring down costs. Also, digging deeper into your numbers with social media analytics can guide your strategic decision making, Cefalu writes. Internet Marketing Blog (3/13) LinkedInFacebookTwitterEmail this Story
  • Use Pinterest analytics to pin down the bigger picture
    Now that Pinterest is offering analytics tools for measuring brand interaction, marketers should be looking at such metrics as the daily pinning averages as well as the average number of people who saw your pins, writes Anum Hussain. To measure how Pinterest is fitting into the overall marketing strategy, study such items as the visits-to-contact conversion ratio and the contact-to-customer rate, Hussain writes. Internet Marketing Blog (3/13) LinkedInFacebookTwitterEmail this Story
  • Practice (and failure) makes innovation easier
    Professional athletes spends countless time repeating the basic motions necessary for their sports, and innovation similarly requires the conditioning of repetition, Jeffrey Phillips writes. "While it may be difficult to constantly practice innovation skills, it will become vital to become far more fluid with those skills, since the pressure to innovate isn't going to be reduced any time soon," he argues. Innovate on Purpose (3/12) LinkedInFacebookTwitterEmail this Story
  • The 4 behavioral styles of networkers
    It's important to understand which behavioral style you feel most comfortable networking with, Ivan Misner writes. For example, a "nurturer" is relaxed and friendly, but may be put off when peppered with questions, while a "promoter" would rather "schmooze with clients over lunch rather than work on a proposal in the office," he writes. Entrepreneur online (3/13) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA New Jersey Chapter -- Event -- 2nd Annual B2B Marketing Summit: Digital Marketing
    This half-day symposium will be held Tuesday, April 9, from 9 a.m. to 1 p.m., at Sheraton's Harbor Inn, 500 Harbor Blvd., in Weehawken, N.J. Attendees will hear about the latest trends in social, search and mobile for B2B marketers, and see real-life case studies in digital marketing from leading companies, including harnessing the power of B2B Video Marketing with Google's Christina Stavridis and Amanda Blake; B2B Mobile Innovation In The Age of Constant Connectivity with CK Kerley; and The First 90 Days -- How to Start a Digital Marketing Strategy with Steve Cummins, Dittman Incentive Marketing. Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Members: Special pre-registration discount ends tomorrow for BMA 2013 International Conference, BLAZE!
    This year's conference -- taking place May 29 to 31 at the Sheraton Chicago Hotel & Towers -- will be themed "Blaze." With more than 900 expected to attend, you'll be ablaze with new ideas and concepts to help move your organization forward. Register now to learn from and network with B2B marketing's leading trailblazers. BMA members, register now at the special pre-registration rate, which is available to the first 100 BMA member registrants and will end on March 15. Non-members can now register at the early bird rate. Read more. LinkedInFacebookTwitterEmail this Story
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